Marketing Manager

7 days ago

West Perth, Australia Royal Automobile Club of WA Full time

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”

A 12 month max term opportunity now exists for a Marketing Manager - Home Services to join the Brand & Marketing team within the Member Value and Connection division.

You will play a key role in planning, developing, and executing marketing communication strategies for our insurance products. You will lead all product marketing, working closely with product managers & business unit stakeholders, the wider brand and marketing teams, and external agencies to achieve marketing and commercial objectives.

What will you be doing?
- Drive marketing communication activities to achieve Home Services targets, support related products and new product development.
- Develop and Implement the Home Services marketing plans, aligned with annual product and business strategy.
- Support product development and implement GTM strategy for products developed through the Motoring Innovation & Strategy team.
- Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets.
- Build and maintain relationships with key internal stakeholders as well as advertising agency representatives.
- Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
- Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations.
- Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment.

What are we looking for in you?
- Proven experience in marketing communication, strategy development, campaign coordination, and advertising with a results driven approach.
- Strong stakeholder management skills with the ability to collaborate and build relationships with a variety of individuals.
- Experience effectively managing marketing budgets.
- Expert planning and prioritisation skills with the ability to meet organisational goals.
- Familiarity with digital marketing channels, including Sitecore and related analytics.
- Strategic mindset with the ability to foresee future possibilities and translate them into actionable strategies.
- Tertiary qualifications in Marketing or a related discipline.

What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club - join one of the most active social clubs in Perth with over 900 members

Applications Close: Monday 18th November 2024

BetterJourneysRAC

LI-TM1

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