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Campaign Lead
3 weeks ago
**Description**:
Green Leaves Early Learning is a premium early learning provider, with over 65 Centres nationally and more to come into the future. We pride ourselves on quality for our children and families while building a warm, inviting culture of welcome, connection and fun for our teams. Supporting our strong network of Centre Leadership teams across Australia is an ever-growing and evolving Support Office located in Murarrie, Brisbane.
To support our growth journey, we’re looking for a marketing extraordinaire to report to our Head of Marketing as the Campaign Lead. In this brand-new role, you will be tasked with a wide range of enquiry, occupancy and recruitment-driving activities and initiatives across internal and external always-on and ad hoc campaigns and events, aligned to the operations business cycle and response strategies.
**Day-to-day, you can**:
Manage and elevate all existing and new internal and external campaign and event strategies, as well as their planning, design, building, execution, delivery and reporting
Manage and elevate all existing and new campaign and event collateral, content and processes
Work with stakeholders, partners and third-party suppliers to deliver best-practice online and in-person experiences for all stakeholders
Coordinate, develop, source and write content for use across blogs, content amplification, media releases, online profile, third-party influencers and website
Own and elevate the Green Leaves writing style guide
Bulk post approved scheduled, planned and reactive content across portfolio Facebook Pages, Storypark, EDM and SMS using relevant platforms and tools
Elevate customer journey communications, experience and touchpoints
Design lead generation programs, and outbound trigger-based lead nurturing and conversion programs
Partner with colleagues and vertical leads across campaigns, content, creative, design and paid digital
Report on all-channel / platform insights and performance to inform evidence-based decision-making
Commit to continuous improvement and innovation.
In return, we offer a culture that recognises and rewards your contribution through our Green Leaves Work Perks:
- A supportive and progressive culture that appreciates doing things a little bit differently
- Generous wages + weekly pays
Savings on childcare fees with our staff discount program
Access to our exclusive supplier discount program, with great discounts on a range of retailers
A comprehensive Wellness Program, designed to provide optimal support to our teams
Access to our online Green Leaves library for learning courses, promising learning anytime, anywhere
Our Acknowledge platform, which encourages sharing eCards to recognise our team’s achievements
And more
**Ideally, we’d love you to hold**:
A Bachelor’s degree in Marketing, Journalism, Communications or similar
Proven experience with at least 5-7 years working at a similar level
Significant working knowledge of Salesforce, Marketing Cloud, Microsoft 365, Social Studio, WordPress, ChildcareNow, Storypark, Brandwatch and Click-Up
Strong business acumen, professionalism, attention to detail and organisational skills
Masterful communication and interpersonal skills
Writing skills worthy of being an absolute grammar/spelling gun
A background or exposure to the childcare sector
Ability to travel at ad hoc times, across Australia, for around one week per month
Ability to work after hours, evenings and weekends at times.
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