Audience Specialist

**(HEO7) $98,343 - $109,989 per annum plus an employer contribution of 17% superannuation applies.**

**Continuing, full-time position available**

**Help drive a customer centric approach to brand and marketing strategy**

Working under limited direction, the Audience Specialist is responsible for the University's audience management capability and associated digital experience technology. Key functions include, overseeing the audience framework, audience optimisation, ensuring delivery of optimal experiences to audiences, as well as supporting platform implementation, configuration and data ingestion with IT and technical partners. The position leverages experience with audience management to understand stakeholder and customer goals, define audiences, design solution architecture to connect the right data sources, and build audiences to assist the business and team in delivering customer-first omnichannel experiences.

**To be successful you will need**:

- Experience with configuring, implementing and/or working with a Data Management Platform (DMP) and/or CDP (Customer Data Platform).
- Experience in audience management and segmentation.
- Understanding of the technical aspects of the implementation for digital experience platforms: data sources, ID sync, offline data ingestion, profile merge configuration, data destination set up. Basic knowledge of APIs.
- Experience working in a digital marketing team and collaborating with IT and external partners.

**The path to Adelaide University**

We are on an exciting path to Adelaide University as we prepare to open our doors in January 2026. Adelaide University will combine the strengths of the University of Adelaide and the University of South Australia, and we are dedicated to creating an accessible and future-focused educational powerhouse that fosters economic and social wellbeing through ground-breaking research and innovative teaching. You can learn more about Adelaide University HERE and more information will be provided throughout the recruitment process.

**Enjoy an outstanding career environment**

We offer a uniquely rewarding workplace. The size, breadth and quality of our education and research programs - including significant industry, government and community collaboration - offers you vast scope and opportunity for a long, fulfilling career.

It also enables us to attract high-calibre people in all facets of our operations, ensuring you will be surrounded by talented colleagues, many world-leading. Our work's cutting-edge nature - not just in your own area, but across virtually the full spectrum of human endeavour - provides a constant source of inspiration.

Our culture is one that welcomes all and embraces diversity consistent with our Staff Values and Behaviour Framework and our Values of integrity, respect, collegiality, excellence and discovery. We firmly believe that our people are our most valuable asset, so we work to grow and diversify the skills, knowledge and capability of all our staff.

We embrace flexibility as a key principle to allow our people to manage the changing demands of work, personal and family life.

In addition, we offer a wide range of attractive staff benefits. These include: salary packaging; flexible work arrangements; high-quality professional development programs and activities; and an on-campus health clinic, gym and other fitness facilities.

Learn more at: adelaide.edu.au/jobs

**Your division's broader role**

The Division of External Engagement is committed to the University’s growth ambitions through best practice marketing, the generation of international opportunities, and the forging of deep industry, media and alumni connections.

**If you have the talent, we'll give you the opportunity. Together, let's make history.**

Applications close 11:55pm, Tuesday 17th June.

**For further information**

For a confidential discussion regarding this position; contact:
Steph Overton-Frith
Head of Digital Marketing

You'll find a full position description and/or selection criteria below.