Digital and Marketing Specialist

2 days ago

Brisbane Airport, Australia The Pool Tile Company Pty Ltd Full time

We’re a large, family-owned company with a collaborative, flexible environment, not the standard traditional corporate setup. We’re looking for a hands-on, creative and diverse Digital and Marketing Specialist to join our team, in an on-site position.

**Why Join Us?**

We embrace a collaborative and consultative working environment that encourages staff to take ownership of their work and make a difference, in return we offer:

- **Fantastic renumeration**: Competitive rates based on experience, with company bonus scheme and annual review
- **Great Work Environment**:Team orientated environment, values driven business, people first company
- **Location**: Convenient Brisbane Airport location with free onsite parking, regular staff events and functions
- **Impactful Work**: Make a real difference in a newly created role within our marketing strategy and customer engagement.
- **Flexible Environment**: Enjoy a collaborative, family-oriented workplace

**Role Overview**:
Reporting to the Marketing Manager you’ll take ownership of key digital and traditional marketing initiatives, with a focus on B2B campaigns, content creation, and campaign optimisation. You’ll develop strategies, track performance, and ensure that our marketing efforts align with company goals.

**Key Responsibilities**:

- **B2B Digital Marketing**: Develop, optimise, and analyse B2B campaigns, using data to improve performance
- **Website**:Regularly update and maintain website content, including product listings, images, and promotional materials
- **Visual Content Creation**: Create videos, print materials, and EDMs
- **Campaign Management**: Manage **Google Ads**, **Pinterest**, and **Meta Ads** campaigns
- **CRM & Marketing Tools**: Work with CRM systems, **Adobe Creative Suite** and Canva. **Google Analytics** and SEO experience highly regarded
- **EDM & E-commerce**: Plan and execute EDMs, manage mailing lists, and support e-commerce initiatives using Mail Chimp

**Skills and experience**:

- **Experience**: 3+ years in digital marketing, with a proven track record in B2B marketing and campaign optimisation
- **Skills**: Strong proficiency in **Photoshop** and **InDesign**, and **Social Media platforms (Facebook, Instagram, Pinterest, Linkedin); Mailchimp, Wordpress, Microsoft Office Suite**:

- **Bonus points for experience with SEO, analytics tools (eg. Google Analytics) or CRM’s like Hubspot**:

- **Analytical & Detail-Oriented**: Comfortable using data to optimise campaigns and improve results
- **Ownership & Accountability**: Take responsibility for your tasks and deliverables
- **Communication & Teamwork**: Strong communicator with a positive, proactive attitude
- **Hands-On**: Comfortable handling products, building displays, and managing stock

**About us**:
The Pool Tile Company is Australia’s leading supplier of pool and outdoor tiles, proudly **100% Australian owned** and employing over 100 dedicated staff across Australia. As a specialist supplier to Australia’s best pool builders, landscapers, and architects we pride ourselves on providing quality products and amazing service.

Pay: $80,000.00 - $85,000.00 per year

**Benefits**:

- Referral program

Schedule:

- Monday to Friday

Supplementary Pay:

- Christmas bonus

**Experience**:

- SEO: 1 year (required)
- Digital marketing: 1 year (required)

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 17/02/2025

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