Omnichannel Analytics

1 week ago

Sydney, Australia Fractal Analytics Full time

It's fun to work in a company where people truly BELIEVE in what they are doing
- We're committed to bringing passion and customer focus to the business._

Primary Responsibilities
- Conduct extensive omnichannel customer analysis work including assess promotion tactic, content, vendor, and channel performance, analyze customer behavior and journey to optimize customer experience.
- Design experiments and develop analyses include but not limited to optimal targeting timing, frequency, location, content etc.
- Extract, clean and analyze detailed data from internal database, vendors’ data feeds or web data extracts
- Participate in the creation of measurement plans and methodology design
- Work with senior analytics specialists to create and present compelling, easy-to-understand data visualization and data driven insights for analytics leaders from the U.S. or other countries.
- Develop and maintain regular analytics deliverables and meet quality standards, timeliness, compliance, and excellent user experience.
- Identify when an ongoing HCP omnichannel customer analytical request should be migrated to the reporting and BI solutions team for automation; clearly articulate reporting requirements and facilitate automation needs; responsible for documentation and query standardization, etc.

**Qualifications**:

- Working experience of Python/R & Statistical techniques.
- Analytics Partner to Brand Marketing leadership
- Hands on experience in Predictive Modeling, Marketing Mix Modeling (MMM), Customer segmentation using algorithms such as, XGBoost, Random Forests, Linear & Logistic regression, K-means clustering, etc.
- Marketing Mix Modeling - Developed multi-channel attribution models to estimate impact of promotional channels, and delivered analysis and results on campaign ROI and mROI
- Budget Planning - Developed budget optimization models and influenced long and short-term promotional investment decisions
- Targeting and Segmentation - Drove customer targeting and segmentation process for the brand providing call plan inputs and non-personal promotion frequency guidance
- Brand Strategy - Delivered key insights that helped inform, support or challenge brand strategy
- Digital affinity prediction
- Conduct content analysis or modeling to optimize customer experience

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

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