Digital Growth Marketing Manager

**An exciting fulltime permanent opportunity exists to join our Brand & Growth Marketing team as a Digital Growth Marketing Manager - Performance Media We are flexible for this role to be based anywhere in Australia.**

**Why join us?**
- State of the art offices, with offerings like end of trip facilities, yoga and multi faith room, barista coffee, indoor gardens, and a multitude of spaces to encourage a collaborative culture, our workspaces are something we are extremely proud of.
- A mature outlook on flexible work arrangements which allows you to truly balance work and life. A #hybrid work from home approach is embedded in our ways of working.
- We have excellent career progression and development opportunities; we are committed to continuous improvement and have exciting plans for our future.
- We have an incredible company culture where wellbeing of our employees is at the forefront of everything we do.

**About the role**

Every one of our team contributes to helping make our members’ world better. In this newly created role as a **Digital Growth Marketing Manager - Performance Media** in our Brand & Growth Marketing team, you will draw on your extensive experience in leading high performing teams and managing performance media channels to develop data-driven performance media strategies to maximise customer growth outcomes across the full customer journey.

You will be responsible for planning and optimising performance media, leverage marketing and advertising technology, and developing relationships with key vendors including media agencies.

Key accountabilities will include:

- Identify, shape, plan, execute and test new and favourable customer growth opportunities across performance media channels
- Manage key vendor relationships including media agencies to ensure prudent strategic, fiscal and operational performance against agreed service levels
- Manage performance media budget towards key financial requirements and success measures

**About you**

With an agency background or a similar inhouse role, you’ll be continuously looking at how to innovate and optimise, using data led insights, technology and digital media channels. You have a passion for digital growth marketing and a desire to stay up to date with the latest trends and best practices. You use your excellent verbal and written skills to collaborate with and motivate cross functional teams to develop and execute integrated marketing strategies. Furthermore, your skills and qualifications may include the following:

- Proven experience leading a full funnel performance media strategy delivering to customer acquisition and retention outcomes
- Demonstrated experience across digital advertising products, including but not limited to Search, Social, Display and Affiliates
- Demonstrated experience using marketing and advertising technology (e.g., Google Marketing Platform, Customer Data Platforms)
- Demonstrated experience using analytics platforms and data-driven insight techniques to plan, deliver and measure performance media activities
- Demonstrated experience managing budgets
- Experience in forecasting and financial benefit modelling

**About us**

As one of Australia’s largest superannuation funds, we proudly take care of over $240 billion in retirement savings. Our teams are as diverse and unique as the members we strive to inspire and empower. Our inclusive culture means you will be valued and heard in a respectful workplace, where you can be your authentic self every day.

When you work for Australian Retirement Trust, every day is an opportunity to be a force for good in the lives of more than 2 million members.

**How to apply**

LI-Hybrid

LI-Hybrid