Digital Media Specialist

Company Description
- Make your mark within a leading and progressive global fashion company
- A place where you can express yourself & feel like you truly belong
- Collaborative and inclusive team environment
- Flexible working arrangements and competitive benefits

**At H&M our Purpose is to make everyone look, feel, and do good, whilst driving change in fashion industry. We are value driven company that sees collaboration, empowerment, positivity, entrepreneurship and learning as key pillars of how we act as a team.**

**We are truly customer focused and we combine the power of our online and physical stores to offer our customers seamless omni shopping experience, making it easy for them shop on their terms.**

**At H&M, we welcome you to be yourself and challenge you to grow and make a real difference. Be proud of where you came from & amazed by where you will go.**

**Be yourself & more at H&M**

**Job Description**:
You drive our digital channel performance strategies and tactics with our global performance team, ensuring strong outcomes.

You will be part of our Media Team working closely with cross functional teams (E-Commerce, Content, Customer teams) to deliver our customer-centric digital strategy.

Key responsibilities:
**Digital Channels Planning & Optimization**
- Driving customer growth, retention and sales through SEM, Social, Affiliate & Display
- Secure that performance investments are optimised towards profitable sales and acquisition goals across all digital media channels
- Responsible for SEO actions (coordinating with Site team & Content team)
- Responsible for E-mail and Push actions to ensure growth
- Perform quality control and audits to ensure agency is optimising the channels according to platforms’ best practice
- Responsible for digital Affiliate plans and activations

**Budget & Follow Up**
- Responsible for driving yearly performance budget, revenue and traffic forecast, in close collaboration with Media Manager and global performance team
- Close collaboration with Media Manager and Sales team to set ROI goals for performance channels
- Identify customer growth potential within paid media channels
- Provide data driven input into and follow up on performance media spend

**Thought leadership**
- Act as an ambassador for customer centric shift in digital media
- Educate and share knowledge and insights on digital media performance
- Challenge status quo to ensure best digital strategy is in place

**Qualifications**:
**Who you are**

Experienced Digital Media specialist/executive with a strong operational knowledge of multiple performance media channels. You understand how various digital marketing tactics create a total impact and you are channel unbiassed. You live and breathe digital media and know how to deliver results with known tactics as well as new digital opportunities.

You may be part of a digital/media agency now but you can see yourself working on one client, where you can truly bring your skills and strategic focus to the next level.

**Skills & experience**
- Marketing communication or business degree/relevant qualifications
- Extensive knowledge in several performance channels’ operations and algorithms (SEM, Social, Affiliate, Display)
- Minimum 4 years proven experience in working with performance digital channels
- Proven experience in managing and optimising digital media budget
- Good understanding of SEO
- High analytical ability combined with strategic thinking
- Structured, organised and efficient

Additional Information

**What’s in it for you?**
- We encourage work life balance with flexible working arrangements
- Centrally located modern office with ergonomic workstations for all team members
- Receive 25% off H&M and other H&M Group brands
- Continuous learning and development opportunities within a global business
- Up to 26 weeks paid parental leave for eligible team members
- Access to 24/7 wellbeing provider
- Enjoy your birthday with an extra day of leave

**Additional Information