Digital Marketing Instructor

edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

**The Job**:
edX is seeking a Digital Marketing professional who has a passion for making a difference. Our students have a diverse background, from working professionals to recent college graduates \ who seek to transition into careers in Digital Marketing. Instructors will have a direct hand in changing the lives of our students.

**_ This is a fully remote, part-time position. _**

**Why teach with us?**

Instructors, with the help of teaching assistants; lead classroom discussions, emphasize the meta-skills and core concepts, support students in their projects and challenges, and provide feedback to students. You don't have to have a ton of experience with teaching You just have to be a lifelong learner, proven teacher or mentor, or love to help people change their lives to succeed.

**What You Will Do**:

- Lead online lectures following a detailed lesson plan that includes an active discussion environment and project-based learning
- Bring the learning experience to life by building community and enhancing relevance by drawing on your own industry experience
- Provide support and encouragement to students as they go through a life-changing experience
- Create an engaging, positive, and inclusive learning environment for our student
- Increase participant engagement using different facilitation tactics
- Guide large and small groups of learners in an empathetic manner
- Amplify student satisfaction by creating a positive classroom culture
- Communicating timely with students and leveraging effective interventions by sharing resources
- Ensure that homework is graded on-time, and occasionally assist with grading

**Skills & Requirements**:

- Bachelor's Degree Preferred
- Minimum of 5 years of work experience in Digital Marketing
- Completion of background check with satisfactory results, determined at edX's discretion, is required
- Must have a laptop, camera, and reliable internet access
- One additional monitor, microphone / headset are highly recommended
- A positive attitude
- Ability to deliver lesson plans provided by edX
- Share your own professional experiences and industry insight with the students
- Be able to infuse empathy, support, encouragement, and fun into the student experience

Proficiency in the following is required:

- Marketing Strategy - Brand Strategy, Brand Building, Marketing Metrics, Marketing Optimization, Product/Market Fit
- Digital Advertising - Google Keyword Planner, Google Ads, and Display Advertising
- Web Analytics and Design - Search Engine Optimization, Google Analytics, A/B Testing, HTML/CSS, JavaScript, and WordPress
- Content Marketing - Social Media Analytics, Social Media Platforms, Search Engine Optimization (SEO) for Content

**Logistics**:

- 18-week program (this is a part-time commitment)
- Class Schedule: M/T/TH
- Class Times: 6:00 - 10:15pm (includes office hours and break)
- Classes are taught live online

**Perks**:

- Maintain your current career while teaching
- Hone your skills by teaching and mentoring others
- Expand your network by joining the thousands of industry professionals who make up our instructional staff
- Experience the gratitude and fulfillment that comes along with teaching and giving back to the tech community

**_ *2U Diversity and Inclusion Statement*_**

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
- Your full legal name must be the EXACT name and spelling as listed on your government issued ID Card, birth certificate, name change order, adoption decree, naturalization or immigration documentation. Initials are not acceptable unless initials are part of your full legal name._