Digital Marketing Manager

3 days ago

Sydney, Australia Macquarie Group Limited Full time

-Our Performance Marketing team plays a crucial role in the success of the business, placing you at the epicentre of innovation, creativity and cutting-edge ad technology. Join us as a Digital Marketing Manager and be responsible for supporting the delivery of strategic and tactical initiatives to market across Macquarie Bank’s digital channels.At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 31 markets and with 56 years of unbroken profitability. You’ll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.- What role will you play?
Reporting to the Head of Performance Marketing, your role involves developing and managing comprehensive campaigns from start to finish, leveraging platform tools to deliver top-tier experiences to our clients. Your responsibilities include developing media strategies, planning, and overseeing media buying, while also identifying industry trends and opportunities for innovation.
You will be tasked with the creation, execution, and maintenance of digital campaigns across various advertising platforms, focusing on campaign build, budget management, and asset optimisation. A significant aspect of your role is to measure campaign performance rigorously, identifying trends and insights that inform strategic decisions and optimisation recommendations.
You will report on digital campaign performance, evaluate them against set goals and provide the wider marketing team with regular updates. In addition, you will assess the end-to-end customer experience across multiple channels and touchpoints, drive optimisation and test initiatives to enhance the customer experience.
- What you offer
- 4+ years’ of hands-on experience in running digital media campaigns across paid social, search engine marketing, Programmatic Media buying
- Proven track record of developing innovative and effective strategies across various industries
- Hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics, Social Channels (Facebook Ad Manager and LinkedIn Ads)
- Ability to assess competitive levels for keywords and audience and the resulting impact on CPC/CPM.
- Confidence in managing large media budgets and executing campaigns within allocated parameters.
- Proven experience in A/B testing: Developing test and learn frameworks and driving conversion rates.
- We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.- About Banking and Financial Services
Banking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that’s buying a home, growing a business or investing to manage wealth.- Our commitment to diversity, equity and inclusion

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