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Paid Media Marketing Manager
2 weeks ago
**Job Title: Paid Media Marketing Manager**
**Location: Sydney (hybrid - 1 or 2 days a week onsite)**
**Duration: 12 months contract**
**Description**:
- You will be responsible for planning, development and hands on execution of various campaigns across Paid Search, Programmatic Display, Video, Social Media & other Digital media channels.
- Have an eagerness to optimise for performance, an aim to exceed given targets and to help successfully acquire, grow & retain customers.
- We are looking for someone with an ability to innovate, highly analytical and with strong attention to detail.
**What You'll Do**:
- Execution
- Manage various agency partners to build and optimise performance marketing initiatives across paid media marketing channels for the Client's Document Cloud B2C business, getting into the details of executional strategy and find opportunities to continuously refine the programs to exceed given targets
- Perform hands-on campaign analysis, compile insights, and create test charters across various aspects of the media buys whilst adopting new platforms and keeping up with the industry (Google, Facebook, Instagram, YouTube, TikTok & other social, display, video advertising networks)
- Project manage the end-to-end delivery of local programs including campaign brief, creative specs documentation, campaign set up and reporting
- Use a data driven approach to make decisions, ensure we design & deliver relevant, engaging creative content across each media channel in close collaboration with audience segment marketing teams and other digital functions
- Responsible for developing media recommendations on how digital channels can be used to integrate the consumer journey and being able to define the role of digital, closely aligning with channel specialists for execution and delivery
- Introduce content culturalisation & localisation using local market best practices for paid media across the Asia Pacific region (ANZ, India, Korea, South East Asia, Hong Kong, Taiwan)
- Trafficking campaigns and understanding platform specific tracking requirement QA (Adobe Analytics, Paid Media platforms, Display ad serving & brand safety tools)
- Communicate regularly with the broader team on campaign performance, optimisation efforts, and delivery status, accountable to lead weekly run the business meetings and implement paid media next steps to exceed business goals
- Lead data driven cross-channel budget conversations with global growth analytics and finance team to improve ROI & operationalise across performance marketing teams
**What we're looking for**:
- 5+ years of experience in various fields of digital media - search, display, social & video marketing with hands-on experience delivering innovative campaigns
- Experience in managing performance outcomes and service delivery from marketing agencies
- Applied knowledge of marketing automation process and technology (Client's Digital Experience Tool knowledge preferred)
- Proactive, organised, analytical, detail oriented, persistent, and capable of balancing multiple projects and requests
- Proficient Microsoft Office skills with the ability to build reports in Excel and presentations in PowerPoint
- Bachelor's degree, or equivalent work experience required and MBA desirable.
- Fluent spoken and written English, additional languages for our key APAC markets desirable
