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Paid Media Manager

2 weeks ago

Sydney, Australia Windsorborn Full time

**Job Title**Paid Media Manager

**Reporting To**

Head of Performance Marketing

**Job Overview**

**Key Responsibilities**:

- Develop and execute effective paid media strategies that drive revenue and ROI for our clients
- Create, manage and optimise campaigns across Google Ads (Search, Display, YouTube and Performance Max) and Social ads (Facebook, Instagram, LinkedIn, Tiktok)
- Conduct keyword research and competitor analysis to identify high-traffic and low-competition keywords to target
- Write compelling ad copy that is primarily focused on bottom of funnel performance
- Monitor campaign performance and adjust bidding, targeting, and other settings to improve results
- Conduct A/B testing and analyse data to identify trends, insights, and opportunities for optimisation
- Work with clients and internal teams to develop landing pages and other assets that support paid media campaigns, including briefing, creative-performance updates and campaign wash-ups.
- Stay up-to-date with industry news and research to ensure that paid media strategies remain current and effective
- Communicate campaign performance to clients and provide recommendations for improvement
- Research and share industry trends with the internal team and clients to ensure Windsorborn remains up to date with the latest industry changes and trends.

**About You**:

- At least 3 years of experience in paid media marketing, ideally in an agency environment
- Proven track record of success in developing and executing effective paid media strategies across Google Ads and Paid Social
- Deep understanding of Google Ads and Paid Social best practices
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, Tiktok Ads, and other paid media platforms
- Bachelor's degree in marketing, communications, or a related field (preferred)

**About Us**:
We are Australia’s leading creative performance agency.

We combine the talents of big-idea advertising creatives, data-driven performance marketers, and user-led web developers.

This collaboration generates a remarkable synergy that drives unmatched success for our clients.

We believe that a strong company culture is essential for success. Our team is made up of talented individuals who are passionate about digital marketing and are driven to deliver exceptional results for our clients.

We foster an environment that encourages collaboration and creativity, and we're committed to supporting our team members both professionally and personally.

That's why we're proud to offer a flexible work schedule that includes three days per week in the office (Mondays, Wednesdays, and Fridays) and two days working remotely. We believe that this approach helps us maintain a strong team dynamic and fosters a sense of community, which is crucial to our culture and our success.

**Our Values**

Be a master of your craft

Go above and beyond

Be a problem solver

Stick to your word

Stay curious

Be better together

**Salary**: $95,000.00 - $105,000.00 per year

**Benefits**:

- Work from home

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Sydney, NSW 2000