2023 Graduate - Digital Strategy Associate

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

The Challenge
The Digital Strategy Group (DSG) works with C-level leadership at Adobe’s Enterprise customers to craft strategies for customer-experience transformation and digital innovation. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, high-level architecture assessments and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to the organization, delivering vision, published thought leadership, and aligning the ecosystem on an overall industry go-to-market strategy.

The Digital Strategy Analyst (Graduate) will take part in strategy engagements (typically 2 to 6 weeks each) for senior customers. For each engagement, you will be part of a high performing team to develop insights and recommendations through data analysis, market and ethnographic research, design thinking, customer interviews, financial impact modelling and other techniques. Delivering transformational plans and strategies to give our biggest customers hyper growth in their customer experiences and commercial performance.

You will also have opportunities to work with Adobe consultants to develop your recommendations into live, compelling presentations and demos.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world by numerous “best places to work” awards. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to build your career, Adobe’s the place for you. Every day, we get to work with some of the most creative, analytical, authentic and inspiring people in the world.

What you’ll do
Experience design — run ethnographic interviews and journey diagnostics to understand customers’ unmet needs. Build brand-new web and mobile app experiences that delight our customers’ customers and improve performance. Use Adobe XD in hands on workshops to rapidly prototype and test new designs.

Analytics and benchmarking — use Adobe’s unparalleled analytics dataset to show customers how their digital business compares within industry. Reveal insights from their own reports and the corresponding actions to optimize performance and customer experience.

Economic impact analysis — assess how improvements to customer journey and business capabilities will grow revenues, reduce costs, and generate business value. Size potential opportunities to prioritize short
- & long-term recommendations. Help customers write business cases to quantify value and rationalize technology investments.

Experience architecture — assess customers’ technology landscape and data strategy to understand current implementation and usage. Recommend new solutions, integrations, and use cases to enable improved customer experiences.

Customer experience - assess customer’s web, app, mobile or physical experiences to determine experience gaps or conceive ideas for improvement

You will also contribute industry leadership in the following ways:
Industry & partner strategy - collaborate on Adobe’s strategy to deepen its customer footprint in core industries. Align the Adobe internal and partner ecosystem on the industry strategy and coordinate go-to-market efforts across functions.

What you need to succeed

Pursuit of an MBA or equivalent advanced degree i.e Honours

Outstanding record of academic achievement

Demonstrated passion for digital experiences and/or cloud technology

Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations

Strong interpersonal skills with ability to work effectively with people at all levels

Ability to communicate complex ideas effectively verbally and in writing or in a more creative storytelling capacity

High degree of intellectual curiosity and ability to absorb concepts quickly

Desirable but not essential

Work or internship experience in a leading technology company, strategy consulting organization, digital agency, or marketing department

Experience in UX/UI design, user research and design-thinking methodologies

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