Marketing Manager

5 days ago

Melbourne, Australia Yo-Chi Full time

Support Team

Marketing

Melbourne

Permanent / Full Time

Support Team

Drive bold campaigns for one of Australia's coolest, fastest-growing brands

Lead the charge and drive real customer engagement

Join our fun, collaborative and flexible team culture

**Marketing Manager - full time, based in Melbourne**

If you’re a brand marketer who wants to work for a market-leading, brand-led business, then this is surely a role that will pique your interest.

Not to toot our own horn, but - toot toot - Yo-Chi is one of Australia’s coolest young brands in the midst of a major growth spurt. We’re looking for a dynamic, smart, hardworking, brand-y kind of person who can join this rocketship and help us to discover fun new galaxies together.

We’re a genuinely flexible work-from-home business (we have no head office), but we choose to get together with the broader team a couple times a week in our venues because it’s a great bunch of people.

**About the company**:
Yo-Chi was born from an idea to bring together delicious frozen yogurt and toppings, with an infinite flow of good energy, in a space where people of all ages can socially connect with their loved ones. Yo-Chi kick-started Melbourne’s self-serve frozen yogurt scene with the opening of the first venue in Balaclava in September 2012. As of today, we have 38 venues with plans to double the size of the business over the next 18 months. We’re proud to be a family-owned Australian business, and chi remains at the heart of everything we do.

**About the role**:
The Marketing Manager’s purpose in the business is to lead the execution of Yo-Chi’s marketing campaigns, instore comms, website, loyalty program, and community initiatives. They’ll be a critical custodian of the Yo-Chi brand, passionate about connecting with our customers, and tuned in to what’s going on around the globe when it comes to food trends, social habits and general cool stuff.

**Reporting to the Brand Director, the Marketing Manager will be responsible for**:
Maintaining the 12 month marketing calendar and ensuring all the relevant people are across it

Planning and executing campaigns - including briefing designers, photographers and videographers

Working with the product development team on new product launches to maximise impact

Maximising the customer experience in venues with relevant and up to date comms, and unique and engaging promos

Owning the Yo-Chi website, app and loyalty program - ensuring all are regularly updated and results tracked

Leading the PR agency to ensure brand opportunities are maximised

Managing the Marketing Budget in conjunction with the Brand Director, and compiling monthly reporting on campaign activity and ROI

Bachelor's degree in Marketing or related field

Minimum 5 years experience in marketing roles

Ability to handle multiple projects, priorities, and deadlines

Great work ethic and a get-it-done solution-focused mindset

Organisation, initiative and creativity skills all necessary

Excellent communication skills

No ego, just a natural confidence born from genuine ability and a willingness to learn

Design skills are a bonus (we’ll even be happy with Canva confidence)
- Ready to shape the future of one of Australia’s coolest brands? Join us on this journey, and let’s create something unforgettable together.

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