Marketing Coordinator

Drive bold campaigns for one of Australia's coolest, fastest-growing brands
- Join our fun, collaborative and flexible team culture
- Hybrid working model

**Marketing Coordinator - Full time, based in Melbourne**

If you’re a brand marketer who wants to work for a market-leading, brand-led business, then this is surely a role that will pique your interest.

Not to toot our own horn, but - toot toot - Yo-Chi is one of Australia’s coolest young brands in the midst of a major growth spurt. We’re looking for a dynamic, smart, hardworking, brand-y kind of person who can join this Rocketship and help us to discover fun new galaxies together.

**About the company**:
Yo-Chi was born from an idea to bring together delicious frozen yogurt and toppings, with an infinite flow of good energy, in a space where people of all ages can socially connect with their loved ones. Yo-Chi kick-started Melbourne’s self-serve frozen yogurt scene with the opening of the first venue in Balaclava in September 2012. As of today, we have 47 venues with plans to double the size of the business over the next 18 months. We’re proud to be a family-owned Australian business, and chi remains at the heart of everything we do.

**About the role**:
The Marketing Coordinator's purpose is to support the Marketing team in executing marketing strategies that continue to engage and delight customers aka Share The Chi. They’ll be a critical custodian of the Yo-Chi brand, passionate about connecting with our customers. This is an entry level coordinator role with endless possibilities and unimaginable opportunities to grow with us.

**Reporting to the Marketing Manager, the Marketing Coordinator will be responsible for**:

- Support the upkeep of digital platforms (website, app, Google listings, trading hours) and edit digital assets to ensure content accuracy and consistency.
- Coordinate end-to-end marketing campaigns, including development of campaign packs, managing print production, venue checks, and in-store marketing rollouts.
- Assist with PR agency coordination and influencer activity, including tracking Chi Points and campaign participation.
- Help deliver local marketing plans and initiatives, such as outdoor advertising, junior sports sponsorships, and community engagement programs.
- Manage marketing checklists for new openings, including signage, hoarding, photography, artist coordination, and digital listings.
- Build strong relationships across operations and venue teams, regularly engaging with teams to ensure seamless execution of marketing efforts.
- Maintain marketing tools (SharePoint, Asana, Canto), support with reporting, document management, and continuous process improvements.
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Knowledge of traditional and digital marketing
- Ability to communicate effectively, with all team members at all levels, suppliers and agencies
- Proficiency in MS Office, PowerPoint, and Word
- Ability to work well under pressure, show resilience and be flexible
- A detailed and focused approach to work, be highly organised and a self-starter
- A positive ‘can do’ attitude and the willingness to learn and contribute to a collaborative work environment.

**Additional desired skills**:

- Experience in Marketing Coordination or similar role
- Experience using Digital Asset Manager Tools such as Canto
- Experience using workflow management tools such as Asana

Ready to shape the future of one of Australia’s coolest brands? Join us on this journey, and let’s create something unforgettable together.

To be considered, please make sure to include both your resume and a cover letter telling us why you're a great fit for the role.