SEO Content Strategist

**Purpose of the role**

We are looking for an SEO Content Strategist to manage high-quality content for the Budget Direct brochureware website. The role aims to improve page traffic, readability, Google indexing, and domain authority through organic link building. You’ll work with the Senior SEO Manager, content writers, designers, and developers to create engaging content. Key responsibilities include content ideation, data analysis, managing external agencies, and staying current with SEO trends and Google Algorithm updates. The SEO Content Strategist will be instrumental in driving our digital content strategy.

**The role**

**SEO Content Strategist - Management, Production, and Improvement**
- Management: Work with teams responsible for content, page design, and web development to enhance SEO performance, drive rankings, traffic, and improve product pages and articles. Monitor and report on the success of content.
- Production: Lead multiple projects, ensuring timely and budget-compliant delivery of results.
- Processes: Develop a quarterly Program of Works, outlining key objectives, timeframes, and expected outcomes.
- Improvement: Identify and implement process improvements for content creation, updates, and team collaboration.

**Position Objectives (BAU)**
- Manage and create tickets in an Agile environment.
- Communicate with internal teams, external contractors, and stakeholders.
- Report on key SEO metrics, content updates, backlinks, and traffic.
- Ensure compliance with organisational policies and statutory requirements.
- Collaborate on brochureware site optimisation and external content activations.

**What experience you’ll bring
- Strong communicator with the ability to creatively solve business problems and derive insights from site and competitor data.
- Excellent problem-solving skills, ability to work independently, and learn new software.
- Good understanding of business and marketing principles.
- Familiarity with Agile development in digital marketing (bonus).

**Requirements**:

- At least 2 years’ experience as a Content Writer/Editor with a relevant portfolio.
- Ability to research and create high-quality content briefs aligned with content goals.

**Our Perks**
- **Location **- **Toowong **Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues.
Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.

**The benefits of working at A&G**
- **Be rewarded**:

- we recognise high performance and reward our people for their hard work through bonuses and other perks.
- **Work flexibility - **with options to work from home two days per week.
- **Options for leave**:

- life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
- **Grow with us**:

- we’ve got learning and professional development opportunities to suit everyone.
- **Give back**:

- our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
- **Take care of yourself**:

- your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
- **Celebrate the wins**:

- we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
- **Save money**:

- as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.

**About us**

Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.

Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance.

**Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.**

*A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.