SEO Specialist

Work Type : Full Time

Location : QLD
- Contribute to delivering SEO best practice across A&G websites
- Fun, collaborative team
- Toowong location

**PURPOSE OF THE ROLE**

We’re looking for an experienced SEO Specialist to join the Digital Marketing & Aggregation team. Working for an award-winning challenger brand, Budget Direct, you will be responsible for driving technical SEO improvements as part of a multi-discipline team reporting to the SEO & Content Marketing Manager within the broader Marketing, Media & Acquisition department.

**POSITION ACCOUNTABILITIES**
- Measure, monitor and maximise Budget Direct's organic search traffic.
- Evaluate, recommend, and implement onsite and offsite improvements to Budget Direct’s website and other web assets such as the Chasing Cars website.
- Act as the internal champion for accessibility, mobile-usability and site-speed as it relates to organic traffic movement.
- Provide SEO guidance as part of the development of new products, or changes to existing sites and products.
- Collaborate with colleagues responsible for content, design, and development to deliver World-class SEO performance with a focus on driving real business outcomes.
- Monitor website speed metrics and work with design and development team members to drive ongoing improvements
- Audit and update pages’ meta data and Schema markup as needed.
- Monitor offsite search engine ranking signals and analyse competitor activity to assess opportunities and threats.
- Keep up to date with SEO and Content Marketing trends and research, as well as the impacts of the changing search engine environment and emerging technologies on our SEO strategy.
- Ensure compliance of all SEO activities with organisational policies and standards and with relevant statutory requirements.
- Report on key SEO metrics to stakeholders across the business.
- Work with internal teams to brainstorm and develop content ideas based on business priorities, opportunities, input and direction.
- Ability to drive multiple, simultaneous projects in a results focused environment.

**QUALIFICATIONS AND EXPERIENCE**
- A track record of producing actionable recommendations and successful SEO outcomes in competitive niches.
- Strong understanding of core search engine concepts - crawling, indexing, ranking signals etc.
- Experience with a variety of SEO and Analytics tools, including Screaming Frog, SEMrush, ahrefs, Moz, Searchmetrics, BrightEdge, Google Search Console, PageSpeed Insights, Lighthouse, the Chrome UX report, AWR Cloud, Authority Labs, WebPageTest, or relevant equivalents.
- Understanding of HTML, CSS, and JS, and how these can affect search engine crawling, and SEO performance.
- Demonstrated experience with Technical SEO audits and optimisation strategies.
- Skilled communicator with the ability to be creative in developing new ways to solve business problems and derive actionable insights from site and competitor data.
- Strong problem-solving skills, ability to work independently and comfort with learning new software programs.
- A good understanding of business and marketing principles.
- Familiarity with Agile development practices in a digital marketing environment is a bonus.

**OUR BENEFITS**
- City fringe location - close to public transport and street parking;
- Join our vibrant social and community activities including annual celebration, family fun days and regular events across each of our sites;
- Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave;
- Study support (up to 50% of tuition fees for relevant courses) and professional membership reimbursement;
- Employee discounts on Car, Home, Travel insurance;
- Income protection insurance provided to support you in the event of non-work related illness or injury;
- Discounts with a broad range of providers, including gym memberships, accommodation, dental care and more.

**Auto & General welcome and value diversity in the workplace.**
- A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto and General is not responsible for any fees related to unsolicited resumes.