Frontline Brand Manager

We are recruiting a Frontline Brand Manager to work in our Marketing team in Sydney, Australia, managing our portfolio of winning and growing brands.

The successful Frontline Brand Manager will:

- ** Manage bottler/distributor alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans **(objectives, marketing investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
- ** Work closely with regional category teams** and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- ** Input into End-2-End consumer & shopper engagement strategy** and **identify **country-specific** engagement opportunities**
- ** Actively work on country market development **to ensure the right implementation of projects.
- ** Manage brand activation** & Integration at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets)
- ** Lead transcreation, localization** and **real-time amplification of Integrated Marketing Experience (IMX) **within the country, working directly with agencies partners across ATL & BTL.
- Support the System in **Customer & Shopper marketing** agenda**, maintaining **strong relationships with key customers**.**

**Experience required**:

- Significant **marketing experience** (4-6 years)
- Direct experience with **marketing activation**
- ** Business, commercial, and financial acumen**
- Experience working in **cross**-functional **incl. key account teams** and cross-geographical teams.**
- **Preferred but not essential - strong experiential/sampling background**

**Work Focus**
- Ability to provide **country-specific input on marketing strategy and plans **(e.g. consumer / shopper insights) and other key elements of broader Organization Unit (OU) strategy, as necessary
- Ability to **develop relationships with key bottlers** and ensure alignment and buy-in on mkt agenda
- Ability to lead **negotiations and alignment** with key stakeholders
- Ability to coordinate & integrate **full details (calendars, resources, metrics) of local activation** with Bottlers and agency partners
- Ability to identify needs for **campaign** **localization or customization** as necessary within the defined strategy and execution of these transcreations with agency partners.

**Communication Focus**
- Role will interact frequently with Franchise leadership teams, Channel & Commercial team, Bottlers and external parties (activation agencies, media)
- Role will also require regular communication with OU Category Teams, OU Front-Line Marketing Lead, OU IMX team

**Skills**:
Media Planning; Influencing; Sponsorships; Local Advertising; Shopper Marketing; Brand Strategy; Marketing Activation; Consumer Segmentation; Competitive Assessments; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Media Planning Buying; E-Marketing; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.