In Store Marketing

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**Role Purpose**

To drive the in store marketing strategy by delivering best in class connected customer experiences that enable business and brand objectives are delivered into Woolworths Supermarkets
- 12month fixed term contract role**Key Responsibilities**
- Lead Format Innovation Concepts & In store marketing delivery across segments - Core, Value, Up, Ethnic
- Delivery in an agile environment, partnering with Squads to deliver program work with expertise on the store experience
- Support in store strategy delivering to brand and business objectives
- Work with our customer insights partners on briefs to better understand our customer’s behaviour as well as test and learn new in store concepts and messaging
- Focus on the role and location of POS and permanent signage - clear definition of what goes where and how we execute category plans and ensure scalability across formats
- Support leader on key In Store customer projects - FME, Ethnicity, CFR, Metro alignment
- Understand customers to strategically engage, educate and disrupt the shopper journey through key in-store touchpoints
- Analysing project / renewal effectiveness and ROI
- Competitor Store reviews and reporting
- Support change to the in store program to drive customer satisfaction and experience across Renewal Stores and Fleet as a total in store marketing solution
- Oversee signage plans in Renewal stores and drive the marketing strategy throughout all touchpoints
- Manage ISM Category and ‘Renewal’ budgets - by supporting the In Store Marketing & Development Specialist
- Manage commercial, renewal and brand stakeholders to deliver commercial and creative outcomes
- Oversee in store support for categories (with a focus on strategic projects, ie: Long Life)
- Working closely with category teams to understand the objectives and utilise the in store environment to deliver to category and brand objectives
- Manage key in store projects (ie: CFR, local marketing, provenance & Ethnic)

**What you bring to the role**
- 10 years retail experience
- Strategic planning skills
- Experience utilzing customer research to influence strategic planning
- Senior stakeholder management skills
- Experience in production, campaign, in store, retail marketing
- Experience managing/mentoring of team members
- Strong budget and financial management experience, you will be a results orientated individual with exceptional communication and stakeholder management
- Ability to prioritise and manage a number of projects at one time

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We’d love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.