Snr Creative Program Manager, Marketing

2 weeks ago

Sydney, Australia Amazon.com Full time

DESCRIPTION

We’re looking for a Lifecycle Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test and scale engagement strategies to increase customer adoption of key shopping benefits. You will flex your analytical and creative abilities as you design, experiment and build out marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement.

Key job responsibilities
- Ownership of planning, designing and executing cross-channel marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing
- Own the experimental testing design to uncover key insights and inform future campaigns
- Develop segmentation models for retargeting key segments with experimental Lifecycle offers and messaging
- Build and execute campaigns, report on individual campaign results and bigger picture trends
- Own the messaging strategy and develop content and copy, including compelling calls-to-action for targeted segments
- Drive onsite improvements and customer-facing experiments to completion by coordinating with project managers, web developers, buyers, designers, and other merchandisers
- Partner with program owners throughout Amazon, to iterate and test different ways in to communicate key messages
- Partner with technical and business teams to drive automation
- Partner with global teams to identify best practices, processes and systems/platforms requierd to deliver desired programs in AU and then manage their local implementation
- Document best practices in execution and reporting that will serve as a model for partner teams

BASIC QUALIFICATIONS
- 6+ years of industry work experience
- Experience in online advertising, marketing, sales or digital media
- Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience communicating results to senior leadership
- Experience with test and learn, marketing optimization, and experimentation
- Experience developing and executing campaigns across a multitude of timezones and languages

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Job details
- AUS, NSW, Sydney
- Marketing

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