Digital Marketing Specialist

We celebrate you; our people do incredible work and deserve great rewards.

We are the best-in-class, vendor-certified, IT training for businesses.

**We are Lumify Work**

Lumify - It’s not a word you’ll find in the dictionary, but it’s a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It’s about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.

From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage. We are the best-in-class, vendor-certified, IT training for business and enterprise customers, delivered in classroom and online by industry accredited trainers. We empower our students to decide when and how they learn.

Winner of Employer of Choice in the Australian Business Awards 2023 and 2024.

**What’s the Opportunity?**

In this role, you’ll work with top-tier tools like Ahrefs, Google Analytics, and Microsoft Dynamics for CRM and marketing automation, ensuring precise lead nurturing and seamless customer engagement.
If you’re passionate about digital strategy, data-driven marketing, and making a measurable difference — we’d love to have you on the team.

**What You'll Be Doing**

Develop SEO strategies to boost organic search rankings.

Use Microsoft Dynamics to manage customer journeys and automation workflows.

Maintain and update Contentful websites. Collaborate with sales, product, and content teams to align campaigns with business goals.

Optimise website performance through A/B testing and CRO initiatives.

Create compelling digital content - from landing pages to social media advertising.

Monitor, analyse, and report on campaign performance.

Evaluate agency performance and provide feedback to optimise results and ROI.
- Stay ahead of digital marketing trends and emerging technologies.

**What You'll Bring**

3+ years of hands-on digital marketing experience.

Experience with Microsoft Dynamics CRM and marketing automation.

Strong technical skills in website management and optimisation.

Analytical mindset with a focus on data-driven decision making.

Strong project management and communication skills to coordinate across internal and external teams.

Copywriting and content creation skills, and experience with Canva is a plus.
- A collaborative spirit and a positive, solutions-focused attitude.

**Why are we the right fit for you?**

We offer competitive remuneration, with commissions to reward your hard work and success.

You will have access to endless learning opportunities - enjoy all courses from Lumify Group for free.

We offer comprehensive benefits to support your wellbeing, including resources, tools and leave to help you and your family thrive.

You will be a change-maker. As part of a B-Corp-certified parent company, we contribute to 5 key impact areas: people, customers, governance, environment and community.

We celebrate success: our people achieve incredible results, and we regularly recognise and reward them.
- Lumify Group thrives on a shared passion for progress. In a world of constant change, we stay ahead, driving innovation and transformation.

**Next steps**

If this sounds like something you’d like to be a part of, we’d love to hear from you. Today, over 200 like-minded individuals work across the Asia-Pacific region. Visit our careers website to learn more about culture and opportunities at Lumify Group.

**We are Lumify. Together, we are shining a light on future learning.