Public Relations Account Coordinator

2 days ago

Sydney, Australia BCW APAC Full time

At BCW, collaboration and a positive team spirit is key. We roll our sleeves up, make things happen and strive for excellence.

In your role as an Account Coordinator, we expect you to:

- Be a problem solver
- Pre-empt challenges and look for solutions
- Embrace collaboration - share thoughts and ideas with your team members, and listen to their ideas, to encourage passion, strategic thinking and creativity
- Maintain a keen interest in current affairs and the world around you
- Be transparent and communicate effectively across all levels

**Client Service**
- Understand your clients’ individual PR objectives, their brand, market, competitors and individual products/suite of services
- Build an understanding of both client and BCW best practices and ensure they are adhered to and delivered

**Account Handling**:

- Ownership of all administrative tasks from reporting to daily monitoring, working efficiently to internal and client deadlines
- Creation of reports across coverage, sentiment and competitor tracking
- Responsible for updating media lists, trackers, WIP’s and reports on behalf of the team
- Ownership in drafting well-structured and engaging press releases, pitches and alerts; secure approval; distribute and follow up
- Support in coordinating client events/press trips/media stays/digital & influencer campaigns in terms of supplier cost comparisons; venue research; flight research etc.
- Gain experience in creating content across different styles from pitches to social media posts to press releases

**Media and Influencer Support**:

- Take an interest in the media landscape in your market (Australia and/or New Zealand), gaining an understanding of how journalists work across different mediums and the challenges they face
- Proactively build and develop your media and influencer contacts - aim to have a strong database of ‘go-to’ contacts
- Create robust, accurate and well-thought-out media lists that are relevant to specific campaigns and clients, and ensure they remain up to date

**Wider Agency Thinking**:

- Be eager to learn more about the PR and digital landscape - ask lots of questions and embrace trainings and further development opportunities
- Read a range of titles (print/online/newsletters) on a daily/weekly/monthly basis to increase your knowledge of key issue

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