Marketing and Digital Media Coordinator

Full-time, permanent position with hybrid work options
- Competitive remuneration with access to NFP salary packaging
- Join a small but passionate team who are committed to improving people's lives

**Marketing and Digital Media Coordinator**

Are you a creative marketer with a strong marketing intuition and passion for hands on work? Do you have experience as a marketing intern or have you worked for an agency, in-house or even in freelance marketing? If so, this role is the perfect opportunity

Utilise your technical skills and ability to work autonomously to make a difference in the lives of those affected by childhood heart disease. Join a national non-profit organisation dedicated to supporting individuals impacted by this condition.
- Full-time, permanent position based in Sydney West, East Brisbane, and North Melbourne locations with hybrid and flexible work options
- Competitive remuneration with access to NFP salary packaging
- Join this small but passionate team who are committed to improving people’s lives through the incredible services they deliver.

**About the Organization**

Become part of a national not-for-profit organisation that focuses on supporting and advocating for individuals affected by a childhood disease.

This is an exciting opportunity to join an expanding organisation as they grow their national services to support youth, their families, and communities. Join a team with strong values and a dedication to making a meaningful impact.

**The Role - Marketing and Digital Media Coordinator**:
As the Marketing and Digital Media Coordinator, you will play a vital role in increasing the brand's digital presence, online engagement, and managing an online community.

This is not your typical coordinator role; you will have autonomy and self-determination in your work to drive marketing campaigns and fundraising programs and the development of digital marketing assets to help increase brand awareness and community engagement to drive income and promotion of services.

You will build and maintain relationships with external agencies to support the delivery of these campaigns and work closely with internal teams. You must be comfortable to manage multiple projects and priorities simultaneously, using your creative eye to develop engaging content and data-driven insights to improve key program metrics. This position is ideal for someone who thrives on being part of an energetic environment, is proactive in their approach and has a can-do attitude. This is a fantastic opportunity to mould this role and make it your own.

In return, this role will offer you the opportunity to stretch your skills as you work and collaborate with a small but mighty team. The organisation is in a strategic growth phase and so there is opportunity for growth and career development

**Responsibilities**
- Support the execution of the marketing strategy to maximise brand awareness and reach, audience engagement, increase fundraising revenue, social media communities and online engagement
- Coordinate marketing briefs and support the development of design, content, and campaign assets
- Production of campaign and communications requirements including EDM production, web site content publishing, digital content development and source content from contributors to include in communications and campaign schedules
- Assist with development and execution of the content marketing plan and calendar to increase reach and digital growth across social media platforms (owner and earned), influencers and partners
- Coordinate the publishing and posting of content across digital and social platforms, maintain content scheduling and planning for social media and communications calendars
- Online community management, moderating social media pages, respond to direct messages and comments as the first point of contact
- Work closely with the marketing and fundraising teams and stakeholders to agree, develop and execute a highly personalised segmentation strategy, supporter journey communications calendar and campaigns
- Ensure a data-driven approach is adopted across campaign activities, and testing and optimisation is undertaken for all campaign and content deliverables
- Contribute to monthly reporting on digital/ social media programs and present key updates at team meetings
- Ensure Salesforce CRM database is kept up to date with accurate information at all times

**Your Skills & Attributes**
- Marketing qualification or appropriate relevant experience in marketing, digital marketing and/ or communications
- Proficiency in producing marketing content and copywriting for varying audiences/channels
- A solid understanding of best practices in B2C social media, Google AdWords, and SEO/SEM, and web analytics tools (e.g. Google Analytics, WebTrends)
- High attention to detail and completing tasks in a timely manner
- Ability to use insights to make data-driven decisions to improve key program metrics
- Solid interpersonal and r