Apac Digital and E-commerce Manager

**Introduction**:
Why join us?
At Rhino-Rack, we’re more than just a leading manufacturer of roof racks, bike carriers, and vehicle accessories—we’re a community driven by core values that put people first. We believe in customer centricity, innovation, and continuous growth. Here, you’ll thrive in a dynamic, fast-paced environment where your skills and ideas are not just welcomed but celebrated. Join us and be part of a team where your contributions truly make a difference, and where collaboration and quality are at the heart of everything we do.
**Description**:
**About the Role**:
This leadership position is made for a growth-driven talent ready to lead and advance the digital revenue growth and performance marketing effectiveness for Clarus Adventure’s Rhino-Rack, Maxtrax and Tred brands across the APAC region.
As the Digital & E-Commerce Manager, you will be the APAC leader for all commerce driving initiatives while propelling revenue growth with/for our trade partners as well as on the company’s own webstores and in marketplace environments. You will lead the Digital & CRM strategy for APAC (with an initial focus on Australia) to deliver the best online visibility and performance to our 3 adventure brands: Rhino-Rack, Maxtrax and TRED
You will take full ownership of the E-Commerce channel, from top-level strategy & analysis to execution. While working collaboratively with and sharing best practices with our global marketing and US based team, you will be accountable for managing all aspects of our online Australian storefronts, managing relationships with agencies and with third party vendors, moving the needle on conversion rate and site experience, setting marketing automations and working closely with the global content team to ensure all tactics and creative aligns with the business objectives.
The role will have budget, revenue and EBITDA responsibility.
**Key Responsibilities**:
Develop and execute a comprehensive Digital, E-commerce and CRM strategy to maximise website performances.
Manage online traffic acquisition, sales, conversion, and A/B testing, ensuring data-driven strategies to achieve KPIs.
Define and implement the global CRM strategy.
Work closely with the US based eCommerce team to lead the Australian E-Commerce transformation and focus on digital growth.
Collaborate with the regional digital agency to optimize user experience, flow and conversion path.
Collaborate with cross-functional teams (IT, Marketing, Merchandising, Customer Service, and Logistics) to successfully launch projects.
Closely collaborate with the sales team to get a constant pulse on retail performances
Support our retailers in maximising and optimising their digital ecosystem, ensuring they act as an extension of the brands and drive sales (trade marketing).
Monitor and report on key performance metrics, and constantly recommend on optimisations.
Analyse customer journey and develop success metrics for customer care.
Manage the rollout of new global developments and support / conduct user experience testing.
Analyse market trends, consumer behaviour, and competitive landscape to optimize consumer shopping experience and identify growth opportunities.
Collaborate and share learnings with the Americas region Digital & E-Commerce Manager.
**Skills and Experiences**:
**Core Capabilities That Will lead to Success in This Role**:
**SEM Strategy and Execution**: Proficiency in developing and implementing regional SEM strategies, including PPC campaign creation, ad performance optimisation, and comprehensive campaign tracking.
**Data Interpretation and Insights**: Strong analytical abilities to interpret data from Google Analytics and other SEM tools, extracting actionable insights to drive informed decision-making and strategy refinement.
**Financial Acumen**: Experience in effectively managing SEM budgets to achieve maximum Return on Advertising Spend (ROAS), ensuring efficient resource allocation and cost-effectiveness.
**Advanced Tool Utilisation**: Expertise in utilizing advanced SEM tools such as Google Ads, Google Analytics, Google Data Studio, and other analytics platforms to streamline reporting and enhance campaign performance analysis.
**Cross-functional Collaboration**: Proven skills in collaborating across global teams and with key stakeholders, translating data-driven insights into actionable growth strategies and aligning SEM efforts with broader marketing objectives.
Key skills and requirements
5-8+ years experience in a similar role, with strong E-Commerce retail-focused and performance marketing background.
Outdoor, bicycle, snow sport, automotive and or other related industry experiences, as well a as premium consumer branded products background is highly regarded
Experience in leading or participating on a Marketplace team with an understanding of how do drive growth and brand presence in 3rd party marketplaces like Amazon.
Bachelor’s degree or MBA in marketing, business management, E-Commerce, digit