Field Marketing Manager Anz, Amazon Devices

2 weeks ago


Sydney, Australia Amazon Commercial Services Pty Ltd Full time

4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns

Amazon Devices—the team behind Amazon Echo with Alexa, Kindle E-Reader and Fire TV—continues to be one of the most innovative and fastest growing businesses at Amazon. Every day, we invent on behalf of our customers, partners, and communities. Our vision is ambient intelligence, which uses artificial intelligence (AI) to weave together devices and services in a way that offers more value than any one product could on its own—at home or on the go. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.

Our team is looking for a proven, results-oriented and entrepreneurial Field Marketing Manager to deliver amazing Device customer experiences within our retail partner channel. To succeed, you’ll need to be willing to roll up your sleeves, wear several hats, show hustle, and work collaboratively across multiple teams. You’ll manage multiple milestones and shifting requirements in a fluid, fast-moving environment, launching and measuring success of in-store retail marketing and training initiatives as you leverage your strong field representative team, agency and project management skills to bring in-store experiences to life for our Australian and New Zealand customers.

Key job responsibilities
- Execute Amazon marketing initiatives in retail channels (brick’n’mortar and digital), including project management internally, with agencies and with retail partners.
- Work closely with sales and product management teams to execute their retail vision.
- Lead and manage agency partners to ensure a highly educated and engaged field team.
- Collate unique requirements for in-store merchandising assets across key strategic partners and retail accounts, working with internal stakeholders and agency to deliver world-class in-store point-of-sale and training experiences.
- Work side by side with account management team to create account-specific in-store experience projects.
- Develop, execute and iterate the Training & Learning roadmap across agency, distributor and retail partner channels.
- In collaboration with the Channel Marketing Manager, use insights, analytics and business acumen to establish and communicate strong review and tracking mechanisms to continually trial, learn and implement learnings for optimal in-store customer experience.
- Manage all communication related to merchandising, in-store execution and training with the account and all supporting contacts at the account.
- Development and coaching the team of Territory Mangers to deliver best in class training and product advocacy
- Management of Field Marketing Budget
- Management of discretionary investments & product seeding within approved parameters to maximize sales, store staff engagement and brand equity
- Timely communication of market intelligence, business reporting, and promotional effectiveness.
- Develop commercial relationships with retail partners Area & State Managers
- Identify and propose development and business growth opportunities.

A day in the life

About the team
This role can be based in Melbourne or Sydney.

Amazon Devices—the team behind Amazon Echo, Kindle E-Reader and Fire TV—continues to be one of the most innovative and fastest growing businesses at Amazon.

Melbourne, AUS | Sydney, NSW, AUS
- Experience in multi-territory campaign management

**Acknowledgement of country**:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

**IDE statement**:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.



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