CRM Executive

About Us
At FDJ UNITED, we don't just follow the game, we reinvent it.
FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.
Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?
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Role Description
- Reporting to the CRM Manager (Australia), the CRM Executive will support the Australian CRM and retention marketing strategy for the Unibet brand in Australia. This role is hands-on and fast-paced, working within the Australian marketing team while collaborating closely with cross-functional teams both locally and globally to deliver on clearly defined quarterly and annual targets.
- Responsibilities
- Manage and optimise on-site assets with relevant promotions and content via our in-house CMS (content management system).
- Execute end-to-end CRM campaigns and promotional calendars across multiple owned channels — managing all stages from concept, creative briefing, and build through to in-market delivery, optimisation, and post-market analysis to ensure accuracy, consistency, and alignment with business goals.
- Operate a range of integrated marketing technology platforms, including promotion creation/setup and multi-channel marketing-communication tools.
- Write engaging, on-brand marketing copy and collaborate with designers to produce high-quality creative assets for sports and racing campaigns.
- Support broader marketing and retention initiatives by contributing insights, creative ideas, and performance learnings.
- Collaborate with internal teams including Product, Customer Support, Design, and Global CRM to deliver seamless customer experiences across all touchpoints.
- The role may require some occasional evening calls with European colleagues.
Skills, Knowledge, and Experience
- 2.5+ years of experience in data-driven direct marketing (or CRM) through agency and/or B2C roles, having held responsibility for the implementation and execution of direct marketing/CRM campaigns.
- Excellent writing, communication, and presentation skills with strong attention-to-detail
- A strong interest in Australian Sports and Racing - experience within the sports/racing or wagering industry is highly desirable but not required.
- Excellent planning, organisation, and stakeholder management skills, balancing multiple projects simultaneously.
- Strong analytical and reporting skills, with the ability to interpret performance data and identify actionable improvements.
- Proficient in Microsoft Office Suite and familiar with CRM and CMS systems; experience with mar-tech tools is highly desirable.
Our Way Of Working
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Application Process-
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- Details
**Hybrid**
- **Sydney, Australia**
- **Full Time Permanent**
- **CAM0396**

- Location
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- **Sydney, Australia**

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- Level 9, 207 Kent Street, Sydney, New South Wales, Australia, 2000

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- Benefits
- **Well-being allowance**
**Learning and development opportunities**
**Inclusion networks**
**Charity days**
**Long service awards**
**Social events and activites**
**Life assurance and income protection**
**Employee Assistance Programme**

- Meet the recruiter
- **Eleanor Self**: