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Finecast Data Analyst
2 weeks ago
Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand and live streaming environments. We give advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access.
With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment arm of WPP.
Finecast is more than a business for our clients and shareholders. It is a home for ambitious people to fulfill their goals, we bring to the job great integrity demonstrated through our team values;
- **Innovate - Through creativity and vision, we evolve**
- We push the boundaries of what’s possible, encourage new ideas, and accept calculated risks in order to explore new opportunities.
- **Strive - Together we promote a sense of self-worth and fulfillment**
- Our curiosity takes us beyond our job descriptions. Our standards are high, and we take pride in our work.
- **Belong - We support each other’s growth and development to drive success**
- We are a diverse community with a shared mission and shared core values. We work together tirelessly, united by our brand’s higher purpose.
- **Respect - We earn respect through trust and integrity**
- We encourage communication and inclusivity. We make each other and our clients feel truly valued and we take pride in our work.
***
**YOUR ROLE IN A NUTSHELL**:
The Product team is tasked with advancing addressable TV solutions in the Australian market by developing practical and effective solutions for clients. The team is responsible for requirements gathering, investing in technology and data partnerships, development, analytics and maintenance of all solutions.
Each day we strive to inspire each other to create advanced TV solutions that deliver commercial success for our clients and for Finecast.
This includes working closely with GroupM and non-GroupM agencies to understand their needs, staying at the forefront of the ad technology industry and establish strong product development and management practices within the team ensuring projects are delivered from conception right through to deployment and iterating and optimising once live.
The Data Analyst will work with the Product team to provide critical business analytics, forecasting, modelling, sales analytics and rollout of reporting projects, maintenance of cloud, working with all facets of the business to ensure faster decision making throughout the business. This will involve working extensively in cloud computing, with tech and data partners as well as local and regional product stakeholders.
**REPORTING OF THE ROLE**:
Senior Data Engineer
**DIRECT REPORTS**:
None
**KEY STAKEHOLDERS**:
Product Team, Global Product, Technology & Data Vendors
**WHAT YOU SHOULD SPEND YOUR TIME DOING**:
**Product**
- Support a sound engineering, infrastructure and database practice.
- Support the product roadmap for analytics related projects from requirement gathering through to execution and optimisation.
- Design, development and maintenance of business and client reporting, dashboarding / visualisation.
- Review data collection points across the business and recommend how we can improve or design new solutions, putting insights for decision making into the hands of our teams.
- Forecasting / predictive modelling for inventory availability.
- Design, maintain and optimise geo spatial planning and modelling, audience segmentation and indexing.
- Enhance product and process analytics capabilities, more efficient ways of working and efficient querying of data.
- Follow documentation processes
**Partnership**
- Partner with the global product team and global data community at Finecast to bringing new developments to the Australian market.
- Work with selected geo-location, audience and segmentation data partners to standardise integration into Audience Planner.
- Work with DSP partners to manage and maintain reporting data feeds.
- Exemplify a trusted partnership mentality with broadcaster and publisher community to create innovative solutions.
**People**
- Advising the team across data analytics best practice.
- Support general analytics queries to help the business answer insight questions.
- Work with Senior Data Engineer to support engineering function.
- Develop strong cross functional relationships with all departments from product, operations, engagement, client services and marketing.
**Performance**:
- Maintain analytics platform and reporting dashboards and services across Finecast.
- Ensure a reliable, ethical and robust data governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements.
**WHAT IT TAKES**
- Practi
