Head of Po Nts

Head of PO NTS

**Head of PO NTS**

**Job no**: 793726

**Business unit**: Business and Private

**Primary position location**: 2 Carrington St, Sydney, NSW

**Work type**: Fixed term Full time

**Region**: NSW- Sydney CBD

12-month Fixed-Term, Full-Time opportunity based in Sydney

**It's more than a career at NAB. It's about more opportunity, more moments to make a difference and more focus on you.**

Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you'll be recognised and rewarded for your contribution in return. You'll have our support to excel for our customers, deliver positive change for our communities and grow your career.

**The role**

You will lead and direct our major Marketing function, providing specialist services and support to customer segment management areas as part of a centralised Global shared service operation geared to enabling sales volume, customer penetration and income targets are met within agreed budget.

**Your responsibilities**
- Preparing strategic and operational plans for the functional area
- Establishing and developing the marketing strategy for certain products by assessing environmental trends (technological, economic, and legal) current market share, market penetration and competitor positioning
- Developing and sponsoring specific competitive and aggressive sales/ income campaigns and initiatives geared to achieving growth in interest and non-interest income, increased market penetration and associated targets
- Developing and launching added value financial service propositions for segment customers, initiating and directing projects/programs to promote the Brand in target markets
- Prioritising marketing investment activities within the Business Units
- Developing a clear understanding of price sensitivity within the products and Business Units, making recommendations on pricing levels as required to deliver overall profitability targets
- Establishing and maintaining an annual and rolling financial plan for certain products
- Providing forecasts, by product and customer segment, for volumes margin, expenses, and profitability
- Monitoring and analysing actual performance and develop action plans to correct adverse trends
- Managing and coordinating the commissioning and control of external agencies for brand, product, and customer research
- Managing the analysis of key marketing, pricing and distribution information trends, the establishment of a research library and the promotion of the usage of customer/ market opinion in strategic and tactical marketing activity
- Managing product development and enhancement process (including product features, pricing, service and communication) and ensure products are aligned to customer segment needs and generate acceptable customer/product profitability
- Regularly reviewing product performance, customer usage and satisfaction, and competitor products in order to identify new market opportunities
- Managing distribution channels (including branch and direct marketing) for certain products to generate new accounts
- Developing and managing communications and media policies, branding standards and external agency relationships, and support segment functions through marketing and sales support materials
- Managing the purchase of communications supplies including media, monitor effectiveness of campaigns, ensuring the disciplines of time, cost and quality are observed
- Leading regional projects aimed at converging or transferring best practices or developing new markets /capabilities
- Continually assessing the quality of service and advice provided to Marketing functions internal customers, ensuring that service is of the highest quality, develop measures and processes to assess service levels and identify improvements
- Representing the organisation in various industry forums, keeping in touch with market trends and making contact with other Marketing and product Managers to be able to identify assess and influence the impact of changes occurring in the market place
- Managing direct reports and providing guidance, undertaking performance management of direct reports, identifying training and development needs whilst leading, coaching and motivating staff to instil sales focus and culture
- Providing professional and ethical behaviour in your actions by ensuring compliance with external legislation, bank standards and internal operating policies and procedures relevant to the position
- Ensuring all personal training records are maintained and kept up to date
- Coaching, monitoring, supervising of direct reports to ensure they have the skills and knowledge to perform their role to be compliant with FSRA requirements and external legislation in a professional & ethical manner

**What you will need**
- A highly experienced Marketing professional with exceptional people management skills
- Knowledge of financial services products and services
- A demonstrated ability t