Brand Manager

5 hours ago

Melbourne, Australia Asahi Beverages Full time

You’ll be joining a passionate team that’s serious about beer, not about ego. A place where bold ideas are encouraged, individuality is embraced, and craft is celebrated. This is your chance to help write the next chapter.
- Job No: 502991
- Work Type: Permanent - Full Time
- Location: Melbourne
- Categories: Marketing

**Your Impact**

At **Mountain Goat**, we’ve been pioneering trends since 1997 - always up to something and proudly embedded in Melbourne’s creative spirit. Meanwhile, **Green Beacon** brings that same passion for craft to the Sunshine State, balancing quality with sessionability and a distinctly local feel.

You’ll be joining a passionate team that’s serious about beer, not about ego. A place where bold ideas are encouraged, individuality is embraced, and craft is celebrated.

Now, we’re looking for a **Brand Manager** to take the reins across both brands, bringing campaigns to life and connecting with drinkers in authentic, meaningful ways. This is your chance to help write the next chapter.

**Key Accountabilities**
- Own the day-to-day brand management of both brands to drive visibility and brand salience in market
- Lead integrated marketing campaigns and guide agency partners across creative, media, and strategy
- Bring sponsorships and events to life, creating high-impact, culturally relevant moments
- Support NPD and portfolio work, including the gate process and product lifecycle planning
- Support digital strategy across social, eComm, and owned platforms in collaboration with Assistant Brand Manager
- Collaborate cross-functionally with internal teams including trade marketing, insights, innovation and sales
- Track brand health and campaign performance, using insights to inform future planning and investment

**About You**
- Proven experience in brand management, ideally in FMCG or alcoholic beverages
- Strong executional skills across campaign management, digital, and sponsorships
- Experience managing creative and media agencies, with a sharp eye for messaging and tone
- Ability to work across multiple workstreams in an agile team environment
- A proactive, adaptable mindset — confident navigating change and building structure in a fast-paced setting
- Strong communication and collaboration skills, with experience working cross-functionally
- Bonus: experience in NPD or portfolio management, or exposure to the gate process
- Advertised: 13 August 2025 AEST
- Applications close: 27 August 2025 AEST

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