Digital Marketing Manager

**Who we are**

Plenti is a fast-growing fintech, helping its customers achieve their life goals by delivering fast and fair automotive, renewable energy and personal loans. Plenti is on a mission to be Australia’s best lender.
- We come from a diverse range of backgrounds, both professionally and personally. We are always open to new ideas and believe success comes through collaboration and challenging ideas. We are passionate about what we do but believe that for one to truly foster this passion you have to look after yourself as well.
- We've come a long way in a few yearsachieving things like: winning over 30 awards for positively changing how people access finance; helping over 15,000 households install solar on their roofs; increasing our lending by over 100% over the last year; and adding >50 new staff to the team over the past year.
- Our ambitions are huge and we've only just begun...

**What's the opportunity?**
- The role of the Digital Marketing Manager is to drive the growth of our digital lending channel. Our digital channel is a core channel of our product offering and it will be your responsibility to work alongside a small team of experts to continually adapt, refresh and strategically enhance our offering to be the best in market.
- Reporting to our Head of Direct Lending and alongside our Marketing team, you will be a self-starter who loves data and who deploys customer-focused activities to drive performance outcomes at all levels of our digital channel.
- You will be used to getting things done and be open to trying new things, testing and learning with everything you do.

**What will you own?**
- Work with the Head of Direct Lending to develop the customer acquisition strategy for the digital channel across personal loans, car loans and cross selling to existing customers.
- Lead the go to market strategy and execution for product, feature, pricing and service enhancements for the digital channel.
- Manage creative and digital agencies in the development of new creative and content within budget and to campaign timelines.
- Drive the organic acquisition strategy including organic search, content development and website enhancements.
- Lead the experimentation and CRO program ensuring the continuous improvements of the conversion funnel. Key activities will include optimising creative, landing pages and customer communications to meet performance targets.
- Be a UX champion for customer needs and enable our product and engineering teams to build the best possible digital solutions across new customer acquisition and cross sell journeys.
- Own the Martech stack and roadmap, driving technology identification, implementation and usage where it delivers improvements in origination volumes or funnel efficiency. This includes ensuring we are; making the most of our existing Martech investments
- Develop reports and tools that provide a clear snapshot of performance, ROI and funnel health at any point in time, sharing these insights at regular intervals with the wider business.
- Implement team and company processes to help improve overall team effectiveness and efficiency.

**About You...**
- Be a data driven marketer with a strong logical and analytical approach to problem solving
- Demonstrated track record of driving sales and growth through digital channels
- Demonstrated track record of improving the customer journey and website optimisation
- Preferably have financial services experience
- Have experience with paid media and paid search
- Experience with at least one other major marketing channel or platform
- Have knowledge of tracking performance campaigns
- Display strong advertising client management and relationship skills

**What's life like at Plenti?**

Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It’s a place where everyone can make it happen and share in the results and rewards.

If being in a dynamic industry as part of a market-leading fintech sounds like you, then come help us positively reshape Australia’s financial eco-system. Our start-up culture fosters innovation, entrepreneurship, leadership and your career progression. We have a purpose our people believe in, and genuine values that come from deep within our business.

Flexible working arrangements? Celebrating wins together (and sharing the odd loss)? Tick, tick. It's all part of a workplace culture that is hardworking but fun and supportive of our people and their goals as we work together to build Australia’s best lender.