
Implementation & Activation Manager
1 week ago
**Implementation & Activation Manager**
- 12-month fixed-term contract_
At Wavemaker, Positive Provocation is our unifying attitude. It is based on our belief that there is always a better way to grow.
We don’t provoke for the sake of it, we use it to shift the dial and create innovative and better outcomes for our clients. Our attitude of Positive Provocation is enabled by deep knowledge we have of our clients’ business, confidence to challenge what’s gone before and the support to go further than we thought possible.
Our goal is to make Wavemaker the best place to work, learn and grow. We’re passionate about learning & development and are committed to investing in your career growth through a range of training and development opportunities. We offer a supportive and inclusive workplace culture that values and supports diversity, wellbeing and collaboration, and we encourage 100% of our people, to bring 100% of their authentic selves, 100% of the time.
**The Team**
Our Implementation & Activation team are fully embedded within our Wavemaker client teams, and accountable to the clients they work on. The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work.
**Role Outline**
The Implementation & Activation Manager is a critical role, over-seeing activation of client campaigns to ensuring best-in-class delivery for clients consistently, whilst also shaping effective, efficient, creative, and future facing implementation plans and media schedules for clients, to deliver business growth. As a Manager you are responsible for supervising elements of team workload to ensure client demands are met, and ensuring a high level of effective collaboration between team members and key stakeholders. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.
**Your Responsibilities**
Clients
- Help build on the agency's reputation for outstanding client service.
- Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.
- Cultivate strong, trusted relationships with clients at an intermediate level, as it relates to implementation planning & activation.
- Proactively recommend tactics and opportunities that resolve client challenges and objectives.
Product
- Brings innovation and creativity to the table, leveraging insights from across the market
- Engage with internal product teams including GroupM proprietary product and service teams to ensure you have an understanding about their offerings and relevance to our clients.
- Confident in your knowledge of media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise proprietary and industry tools to enhance and support planned recommendation.
- Ownership of the media plan, including reconciliation, and the update of plan changes, with detailed updates for internal stakeholders.
- Able to construct and present robust Implementation plans, that are grounded in strategic priorities.
- Oversee the construct and presentation of insightful and progressive post analysis reports.
- Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings.
- Seek to find, communicate, and implement improvements in all aspects of the role.
- When required, a strict adherence to activation commitments that have client contract association.
People
- Provide clear guidance and instruction when teaching & helping others.
- Contribute to great teamwork with a supportive and positive can-do attitude.
- Oversee workflow of direct reports, swiftly escalating issues as they arise.
- Motivate and empower direct reports to achieve individual, team and organisational goals.
- Conduct fortnightly 1:1 check-ins, annual Career Conversations and Annual Performance Reviews with direct reports.
- Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment.
- Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success. Growth & Marketing:
- Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.
- Be a positive face of the agency at industry events, either related to clients’ category or our media partners.
- We believe that diversity is vital and positively influences the environment in
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