Social Media Manager

**Description**:
POSITION PURPOSE

We are looking for an experienced Social Media Manager to join our team. Our social media channels are key marketing channels for Queensland Ballet, with direct and attributable contribution to revenue generation, brand and engagement metrics.

In this role, you will be responsible for developing and implementing our Social Media strategy in order to enhance brand presence across all Queensland Ballet portfolios, including: Artistic, Academy, Community Engagement, Development, and venue-based programming and experiences at the Thomas Dixon Centre.

ABOUT QUEENSLAND BALLET

Queensland Ballet is a vibrant, creative company which connects people and dance across Queensland. We offer a program of world-class productions of the best classical ballets and inspired contemporary dance works. The Company engages renowned choreographers and designers from around the world and nurtures emerging local talent by presenting exciting new works in an intimate studio series. With a culture of creativity and collaboration, complemented by an active program of engagement with our communities, Queensland Ballet has become the central hub for dance in the State. Our dancers are acclaimed for the technical excellence and versatility, and our annual program offers diversity in style, audience focus and geographic reach, with up to 100 performances in Brisbane and tours to regional Queensland.

When we open our doors, we welcome home all in our community. Our three homes form the foundations of our Artistic, Arts for All and Cultural Spaces. We have designed each home with people at heart.

Thomas Dixon Centre — our headquarters and home to our artists and arts workers. The facilities at Queensland Ballet's home in Thomas Dixon Centre in Brisbane’s West End allow the Company to offer a full range of training and community access programs, including public dance classes.

Queensland Ballet Academy — home to our arts students and teachers. We are committed to providing a pathway for young talent through the Queensland Ballet Academy. Queensland Ballet is dedicated to the pursuit of artistic excellence, dance education and innovative presentation of classical repertoire.

The Queensland Ballet Production Arts Centre — home to our arts makers and creative health advocates. With bold and confident ambitions for the future, we proudly build upon the legacy of many creative and gifted artists who have been part of the Company’s rich history since 1960 as we continue to create magic and enrich lives with the development of Queensland Ballet’s Production Arts Centre.

OUR VALUES AND PRINCIPLES OF COMMITMENT

With bold intentions to be unconstrained we will create magic and enrich lives by delivering across four core pillars: Artistic, Academy, Arts for All and Cultural Spaces.

Influenced by five core values and our principles of commitment, all that we do and all that we are remain true to the four core pillars.

1. Brilliance: We are world class in all that we do - we inspire excellence on stage, in studio, in business and in community.

2. Creativity: We are creative in every endeavour - we nurture our artform, artists, students and arts workers by exploring possibilities and responding to opportunities with agility.

3. Passion: With Queensland in our hearts - we celebrate our diversity, our heritage and our love of the artform through heartfelt connections.

4. Wellbeing: We promote wellness across society - we pledge to make a positive impact across all dimensions of wellbeing; social, cultural, emotional, physical, environmental and intellectual.

5. Integrity: We commit to Sustainable practice - we foster a culture of ethical behaviour that is anchored in community, integrity and legacy.

REPORTING RELATIONSHIPS

This role reports to the Head of Marketing, and works across the Company, and closely with the Content and Campaign teams, performance marketing specialist, external agencies and suppliers.

RESPONSIBILITIES

Strategy & Planning

Clearly articulate role of channel for all Queensland Ballet social media accounts including Company, Academy and Thomas Dixon Centre

Develop Queensland Ballet’s social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Determine the key priorities and KPIs for each social media account (eg. Growth, Engagement), and build out the annual plan to achieve these

Execution

Work with the Content team to generate and share content (original text, images, video or HTML), across all Queensland Ballet verticals, that builds brand awareness, grows our audience, and ultimately results in increased revenue

Shape our digital brand by curating content and stories that are aesthetically beautiful, engaging and authentic

Work collaboratively to ensure organic and paid social media efforts are in sync

Create editorial calendars and syndication schedules

Manage online communities in line wit