CRM & Owned Channels Associate

**General Information**:
**Locations**: Sydney, New South Wales, Australia
- Location: Sydney
- Country: Australia
- Role ID
- 210972
- Worker Type
- Temporary Employee
- Studio/Department
- Global Publishing - APAC
- Work Model
- Hybrid

**Description & Requirements**:

- Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

**CRM & Owned Channels Associate**

This is a hybrid role based in Sydney reporting to the Senior Manager, Lifecycle & Marketing Effectiveness.

**What you'll do**:

- Plan and adapt global strategies, while driving region specific campaigns
- Work on personalisation initiatives for reaching player segments tailored to audiences and business goals, working with Publishing Intelligence on targeting and analysis
- Create briefs and manage content and approval processes with various stakeholder teams
- Drive projects with Global CRM, including territory expansion and self-serve content publishing opportunities
- Partner with teams to identify gaps in processes and to develop workflow enhancements
- Deliver campaign reporting and insights to measure impact and inform future strategies
- Cultivate relationships with internal partners and team members
- Follow content, social and digital trends and best practices within and outside the gaming industry
- Oversight of regional social channels to understand performance and support the launch of new channels

**What you'll bring**
- 1+ years experience in CRM, lifecycle or digital marketing
- Experience working in a global to regional setup a plus
- Solid analytical skills and experience using data to inform targeting and personalisation
- Experience collaborating across teams to deliver campaigns
- Clear writing skills and ability to manage content and approvals
- Confidence managing multiple campaigns at once
- Familiarity with Asia's cultural and gaming landscape will be highly regarded

**What’s in it for you?**

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career - so there’s that. There’s also:

- An employee assistance program, including coaching and therapy sessions to support your wellbeing
- An inclusive parental leave policy that supports all parents and carers
- 17.5% annual leave loading - yes, we’ll pay you extra to take a break
- Bonus end of year leave days - time off between Christmas and New Years, no annual leave necessary
- Volunteer leave and charitable donation matching
- A flexible work reimbursement program - $$ to go towards your working from home and/or commuting expenses

We also offer access to our employee stock purchase program.

**_About Electronic Arts_**
- We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.