Marketing Manager

1 week ago


Melbourne, Australia Bluefin Resources Full time

If you're passionate about sports and racing, this is your dream position
- Fully stocked kitchen, lunch provided and an In-House Barista
- Allowance for wellness and professional development

An exciting opportunity for an experience digital marketing manager has become available with a up am coming wagering and technology group of companies, who have had massive success and are currently rapidly growing and have exciting plans in the Australian and international market.

If you are passionate about **sports and racing **and are looking for a dynamic work environment, where you are valued, respected and given the opportunity to work cohesively in team of forward-thinking innovators please keep reading.

Working as a senior member within the marketing team, and reporting to the Marketing Director, this role will be responsible for overseeing the brand creation and performance of selected brands, as well as being responsible for a number of direct reports and indirect reports.

**Role Responsibilities**
- Own and drive the overall marketing for existing online wagering brands (web+app), as well as creating new brands from inception to launch.
- Lead, manage and inspire a team of direct reports, and multiple indirect reports across Performance, Content & Social, Automation, and Creative teams.
- Own and manage budgets, forecasts, actual spends and reporting across relevant platforms.
- Assist the Marketing Director and team managers in hiring and building industry leading teams within the marketing department.
- Analyse user insights, consumer trends and market analysis to develop an informed growth marketing strategy and initiatives to achieve growth and retention targets.
- Drive strong marketing results, with an emphasis performance marketing with a hands-on approach when required.
- Keep up to date and have a strong understanding of the current wagering marketplace, including current sporting/racing events (national/international).
- Frequently review the management of all marketing platforms within each team to ensure efficiency.
- Interpret the data and reporting of to gain insights that can be used to continually adjust and optimise results.
- Analyse and report on performance marketing metrics and present to senior leadership.
- Collaborate with internal team members on all marketing collateral and website, app and product updates.

**About You**
- 6+ years' experience in marketing, with 3+ years as a Marketing, Brand, Digital or Performance Manager. Client side or Agency.
- Tertiary qualifications in a marketing or business-related field.
- Leadership experience managing direct reports in Digital/Performance Marketing, Content & Social, Automation marketing and Creative teams. Inhouse or agency.
- Strong understanding and exposure of Digital Marketing platforms. Eg Facebook Ads, Google ads, Google Analytics etc.
- Experience managing large performance media/digital budgets with proven results.
- Demonstrated experience buying/negotiating digital & traditional media, both direct and through agencies.
- Extensive experience in managing marketing campaigns, end to end, preferably within a data driven performance context.
- Takes ownership of decisions and actions.
- Highly developed written and verbal communication skills, including ability to influence and negotiate.
- Strong analytical and problem-solving skills.
- Most importantly you have a passion/understanding of the Australian Racing and Sports industry.
- Wagering or extensive digital marketing experience is desirable.
- Enjoys life and loves a little office fun on a day-to-day basis

**Why work for us**

We are committed to seeing our people grow with our business. To support you at work (and play) we offer some fantastic perks and benefits such as:

- Allowance for wellness and professional development
- Fully stocked kitchen and lunch provided
- In-House Barista
- Industry competitive remuneration structure
- 4 days in the office - 1 day working from home

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