Sales CRM Administrator and Reporting Analyst

**Description**:
We are seeking a detail-oriented and proactive Salesforce Administrator to manage, develop, and support our Salesforce platform. As part of a growing financial services firm, you’ll play a critical role in optimising our CRM system to support internal reporting, client engagement, sales activity, compliance reporting, and marketing initiatives.

You'll work closely with stakeholders across sales, digital transformation, marketing, client services, operations, and compliance to ensure Salesforce is tailored to the needs of the business. This role offers the opportunity to broaden your technical knowledge, gain exposure to the wider business technology stack, and help drive continuous improvement across multiple systems.

You will collaborate with an experienced team and be provided with ongoing support to foster career growth. The role will provide you with the opportunity to build knowledge and start a rewarding career in one of the most innovative and progressive financial services companies in Australia.

**Role Responsibilities**:

- Analyse data to identify trends, gaps, and opportunities that inform strategic business decisions
- Create and manage reports and dashboards for sales, client services, and management teams
- Maintain and enhance Salesforce custom objects, fields, flows, page layouts, validation rules, and automation.
- Knowledge of Salesforce CRMA and Salesforce Agents for the purpose of deployment and maintenance.
- Manage user setup, profiles, roles, permissions, and data access, provide day-to-day support and training to end users
- Perform regular system maintenance including data integrity and duplicate record management
- Partner with sales, digital transformation operations, and marketing teams to gather business requirements and translate into Salesforce functionality
- Identify opportunities to improve existing processes and workflows using automation tools such as Flow, Process Builder, or Apex
- Work independently and take initiative to understand evolving departmental needs and align with the broader business’ goals
- Contribute to broader business strategy by delivering timely, data-driven recommendations that support growth and efficiency

**Skills & Experience**:

- 3 years plus experience as a Salesforce Administrator
- Salesforce Administrator Certification (ADM 201) a plus
- Experience in the financial services sector (e.g. wealth management, asset management, banking, or insurance) strongly preferred
- Knowledge of CRMA and experience with AI and Automation Agents
- Proficiency with the integration and maintenance of third-party systems with Salesforce strongly preferred.
- Strong understanding of Salesforce best practices, security model, and automation tools
- Proficient in creating reports and dashboards in Salesforce and the Microsoft Office suite.
- Strong communication and analytically skills essential
- Experience working with marketing automation platforms (e.g. Braze/On24) a plus

**Reasons To Join Us**:
**What We Offer**

Betashares believes our most important asset is our people and we are proud of the culture we have built - but we are always striving to be better. We want every Betashares employee to be doing their best work and developing their careers. In addition to a competitive salary, we also offer:

- Continuous career development and training opportunities
- Access to a health and wellbeing platform with physical, mental, social and financial support programs available.
- Volunteering days off, so you can contribute to a cause that matters to you.
- Conveniently located CBD offices with fully stocked kitchens, team breakfasts and catered lunches on a regular basis.
- Fun and inclusive social events.

**Our Values**

As our business continues to grow, we’re committed to creating a workplace that gives us all the best opportunity to succeed, and that is enjoyable to be a part of. We prize ambition and drive, but equally we value honesty and humility.

We support each other, and we respect our clients and our competitors. Innovation is in our DNA, and we are always looking for better ways to do things and are willing to take measured risks and learn from our mistakes along the way.

**About Betashares**:
Betashares was founded in 2009 and launched with the vision to create intelligent and accessible investment solutions for Australian investors. Over the past decade our dedication to helping Australian investors achieve their financial goals has seen Betashares grow from ‘challenger’ to market leader, driving disruption and innovation in the exchange traded funds (ETFs) industry.

Betashares offers the broadest range of exchange traded funds on the ASX and is trusted by over a million investors. As of June 2025, Betashares manages over $50 billion in assets.

Betashares is continuing to grow and innovate with a strong focus on the customer, recently entering the superannuation sector and launching our retail wealth platform, Betashares