Digital Marketing Specialist

7 days ago

Melbourne, Australia Third Drawer Down Full time

Third Drawer Down

This is a rare opportunity not to be missed. You will be key in growing the global marketing strategy across the eCommerce channels and social media from day-to-day operations to fun content and marketing initiatives for our Australian, USA and European company branches.
- Work with incredible International and Local Artists and Designers
- Part-time remote role with flexible negotiated hours.
- We embrace native digital creators

Third Drawer Down has been making art globally accessible since 2003. Artful goods, gifts and homewares.

Our people are hardworking, team players enthusiastic, technology savvy and efficient and we seek to be the best at everything we do.

Main Responsibilities

Oversee all back-end day-to-day operations and processes of the website, ensure effective running of the website

Develop and implement online marketing strategies to generate brand awareness, product sales, ROI, and appropriate traffic.

Coordinate with product management, sales and wholesale teams to actively promote new and existing products and services.

Administer online marketing campaigns through proper coordination with management and outside digital advertising and PR agency based in New York.

Manage all online advertising, events, social media, professional associations and other organisations to generate sales to ensure sales growth.

Analyse customer behaviour for site traffic, page performance, click navigation, purchase conversion and shopping pattern to drive sales in the virtual shopping environment.

Assist growth with online paid search, referral and affiliate programs, online display advertising and traditional media campaigns to optimise sales promotion, customer acquisition and retention.

Manage various internal and external digital sources to enhance user experiences through UX strategy, content strategy, business analysis, wire-frames and online transaction interactions.

Monitor competitor activities to identify industry-relevant practices prevalent in online and mobile communications for developing new strategies.

Maintain communication calendar and prepare monthly report to guide online presence.

Essential Skills
- Developed experiences in a brand or product based role in Marketing or Online or in a similar role
- Excellent verbal & written communication including confidence with spelling and grammar
- Process-driven - analytical, numerate and accurate
- Highly organised with excellent administration skills
- Flexible and happy to take on ad hoc duties to assist the team
- The ability to think ahead and produce results to very short deadlines and a positive hands-on attitude
- Ideally qualifications in a Business, Commerce or Creative qualification, or equivalent

I.T. Skills
- MS Office - Highly skilled in using Word, Excel, Access, PowerPoint
- Shopify
- Adobe Suite
- Google Analytics and Google Adwords

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