Digital Campaign Analyst

5 days ago

Sydney, Australia Zone IT Solutions Full time

We are looking for a seasoned Digital Campaign Analyst for Sydney based assignment.

**Requirements**:

- Work closely with inter-departmental and cross-functional teams to embed and optimise customer insights into marketing campaigns.
- Conduct pre-campaign analysis for outbound and inbound contact campaigns - Influence outcomes.
- Consider and advise impacts of recency and frequency of customer contacts on campaign and program outcomes.
- Make recommendations on marketing volumes and marketing strategy through data insights and past campaign results.
- Design and development of marketing campaigns using SQL and SAS.
- Develop a detailed understanding of the company's databases, data structures and core analytical procedures.
- Develop a high level of skill in the core software packages required to perform analysis.
- Share relevant knowledge with others to encourage any mutual benefit across the team.
- Present Optimisation results back to all stakeholders of the campaign, outlining key findings and suggestions for improvement.
- Develop and present new options or opportunities for clients to leverage the data and capabilities of Data Analytics.
- Suggest/Make improvements through greater standardisation, speed, simplicity or automation of Analysis/Data or Campaign processes.
- Demonstrate an understanding of client business objectives, recommending new or improved solutions based on client needs.

Competencies
- Rigorously commercial, client focussed approach to Analytics.
- Statistical analysis skills(Non-negotiable). Should have demonstrated in previous role.
- Excellent written and verbal communication skills
- Ability to present complex information simply and directly
- Ability to organise tasks and manage time to consistently meet deadlines
- Perseveres and succeeds under stressful, ambiguous or challenging circumstances

**Benefits**:
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Zone IT Solutions is an equal opportunity employer and our recruitment process focuses on essential skills and abilities. We welcome applicants from a diverse range of backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds and people with disabilities.

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