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Digital Marketing Specialist

3 weeks ago

Perth, Australia JLL Full time

About JLL
- We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
What’s your ambition? Is it a big goal or small steps? Professional or personal? We’d like to know, because we make your ambitions our business.
If you’re looking to step up your career, JLL is the perfect professional home. At JLL, you’ll have a chance to innovate with the world’s leading businesses, put that expertise into action on landmark projects, and work alongside game-changing real estate initiatives. JLL is a leading professional services firm that specializes in real estate and investment management.

JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce more than 95,000 as of September 30, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.

**What this opportunity involves**:
We are on the lookout for an experienced professional to join our Perth based team to become our new Digital Marketing Specialist on behalf of JLL based at our Cockburn Gateway and Belmont Forum centers. Responsible for delivering relevant and integrated digital marketing strategies from concept to execution.

You will be integral in helping us to improve our automation to segment and target our existing customers as well as identifying new customer targets effectively and efficiently. You will be managing the implementation, optimisation and execution of multiple digital marketing strategies in your assigned portfolio, meeting business and brand goals.

**An Overview of the role**:
Working closely with the Marketing team to guide and assist in the development of the overall digital marketing strategy and deliver the implementation.
Develop and drive digital campaigns that deliver results and align to centres brand and marketing objectives.
Management of paid digital ads.
Manage owned Social Media channels including oversight and input into content strategy and creation as well as leading the community management.
Creation, management and implementation of digital campaigns including EDM’s for both centres.
Campaign analytics, reporting and tracking to deliver customer and business insights as well as set up of all tracking measures, including but not limited to Analytics, Google Tag Manager and Google Search Console.
Website content management
- working closely with the team and external developers to identify functionality improvements and ensure the website is always up to date with content and SEO optimisations
Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Manage budgets and reporting to show ROI and use learnings and insights to improve performance and customer experience.

**Sounds like you? This is what we are looking for**:
Excellent communication and client servicing skills
Strong digital marketing experience, analytical skills and computer literacy
Methodical approach to planning and excellent attention to detail
Self-motivated, confident, energetic with an ability to work in a fast-paced environment.
A team player - able to cooperate and work well with others to meet targets
Degree in Property, Business, Marketing or related discipline is highly desirable
Proven years’ experience in digital marketing on client or agency side
Experience with automation tools such as HubSpot, Active Campaign, Pardot or similar highly favourable
Hands-on implementation and optimisation experience of digital campaigns across a range of Social Media Marketing and Search Engine Marketing platforms including (but