Digital Media Platform Specialist

**Join one of Australia's iconic brands**
- **Opportunity to leverage your experience in this dynamic team**
- **Hybrid Flexible Environment
**The Opportunity
The Digital Media Platform Specialist brings analytical and data expertise to assist, create, deliver and manage feeds of products in paid media channels. This role will drive excellence by managing efficient and transparent processes to ensure quality at scale across multiple platforms.

**We Are WooliesX
As a business which is part of one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.

We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.

**What You'll Experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team

**What you'll do
- You will be providing ongoing support and expertise to ensure our feed based advertising media is delivered in a seamless manner.
- Ensure that all new platform capabilities are successfully integrated into the existing feed management process and teams.
- Instigate test and learn programs to trial best practise and leading edge campaigns and tactics to drive conversion..
- Experience with leading digital marketing platforms such as SA360, CM360 & DV360
- Experience with reporting platforms such as GA360 or Adobe Analytics, also advanced Google sheet/ Excel Work closely with our GA360 agency partner and vendors

**What you'll bring
- +3 years in a Digital and/or Direct Marketing environment either in an agency or in-house
- Strong understanding of digital advertising principles including Paid Search, Social Media and programmatic media buying
- Experience in campaign automation and exposure to key principles and solutions.
- Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, and predictive modelling.
- Experience with leading digital marketing platforms such as SA360, CM360 & DV360. Proven experience in Test & Learn frameworks, and driving conversion rates across multiple channels

**What you'll experience
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- Provisions to allow cashing out of leave and purchasing additional leave
- Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
- Get your Woolies worth through team member benefits across all of our brand

**Endless possibilities with Woolworths Group
**We’re a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.