Email Marketing Specialist
6 days ago
**About Australasian Medical and Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS)**:
AMSL and NZMS are subsidiaries of Dexcom, a worldwide leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. AMSL and NZMS currently operate 6 commercial divisions supported by specialised Corporate Functions. We form partnerships with world leading medical device, pharmaceutical and scientific innovators and are passionate about introducing and establishing advances in healthcare and science for the benefit of patients and healthcare providers.
Working in the Medical Devices Industry, you will be exposed to a broad range of products that have life changing effects on a patient's quality of life.
- This role is based in _**Sydney, Chatswood West Office, Australia.**_
**Description of Role**
This role will:
- Carry out duties in compliance with established business policies and procedures
- Perform other duties and projects as assigned
- Execute inbound marketing, lead management, and automated digital marketing programs to drive lead conversion and ultimately new business acquisition via the Marketing Automation platform
- Work alongside Marketing Department and Inside Sales to optimise the customer journeys using the Marketing Automation platform
- Work with Marketing Team to translate marketing requirements into functional campaigns
- Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs
- Oversee database management - segmentation, list acquisition/import, data cleansing, event capture, lead management, etc.
- Work with our internal graphic designers and other team members to maintain the integrity of AMSL/NZMS and global brand guidelines
- Leverage system reporting capabilities to provide the business with timely and pertinent information
- Train and nurture users within the Marketing Automation platform
- Assist the events team with any automation or campaigns through the Marketing Automation platform
- Assist the marketing team with ad-hoc tasks as required such as updating the websites etc.
**Compliance**
Ensure that all marketing collateral is compliant and that every detail about the product is correct and meets the requirements of the company and regulatory bodies in the industry. This includes but is not limited to:
- AMSL/NZMS, global or supplier branding guidelines
- Industry codes of conduct: MTAA, IVD etc.
- Relevant laws and legislation: TGA, ACC, Spam acts etc.
- Bachelor’s degree in marketing/business/computer science/communication or related field
- Exposure of managing optimisation processes and A/B and/or multivariate testing
- An interest in medical science or willingness to learn about the medical devices industry
- Experience in creating designs and artwork (graphics experience) is an advantage
- Attention to detail with accuracy and consistency
- Effective communication skills; verbal, written and presentation
- Ability to multi-task, meet multiple deadlines and project management skills
- Self-motivated with creative thinking
- Proactive
- Strong interpersonal and organisational skills
- Excellent ability to handle new technology/software
- Analytical skills with automation software and report building
**Salary**: $60,000.00 - $75,000.00 per year
**Benefits**:
- Health insurance
- Life insurance
- Maternity leave
- Parental leave
- Professional development assistance
- Referral program
- Salary packaging
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus
- Overtime pay
- Performance bonus
Ability to commute/relocate:
- Chatswood, NSW 2067: Reliably commute or planning to relocate before starting work (required)
**Experience**:
Work Authorisation:
- Australia (required)
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