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SEO Content Specialist

2 weeks ago

Surry Hills, Australia News Corp Australia Full time

As our SEO Content Specialist, you’ll play a crucial part in increasing SEO traffic for multiple iconic News Corp brands. You’ll work across both regional and metro brands, maintaining a close relationship with journalists and digital editors to optimise our fast-breaking news articles and in-depth features, as well as play a key role in newsroom event content planning.

**What’s the role?**

SEO Responsibilities
- Working closely with editorial and product teams to: ensure articles and other content will appear in Google for relevant search terms.
- Collaborate with writers and editors to develop keyword-targeted content, copy editing and reviewing written content
- Conducting website audits - create technical recommendations including areas of improvement across digital assets.
- Analyse competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations.
- Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns
- Train journalists, producers and editors in basic SEO techniques
- Proactively engage with editorial teams to maintain coverage and volume of SEO training

Content Responsibilities
- Provide insights to the newsroom regarding daily trending search topics
- Producing ‘evergreen’ article ideas and content pieces to digital newsrooms
- Develop a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.
- Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.
- Contribute to wider News Corp SEO strategy and deliverables

**Who you are**
- Exceptional writing, spelling and grammar skills
- Able to work collaboratively with stakeholders of all levels
- Genuine interest and passion for ‘water-cooler’ topics and current affairs
- Stay on top of social media trends across Facebook, Instagram, Twitter, TikTok and beyond
- Able to identify a trending story and run with it
- Digital newsroom experience preferred
- Experience in SEO keyword research preferred

**Who are we?**

We are news. We are sport. We are lifestyle. We are News Corp Australia.

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies
- ** Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference to our communities.

**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_