Ecommerce & Marketing Coordinator - Glue

4 days ago


Waterloo, Australia Accent Group Full time

Part of the Accent Portfolio of brands,Glue Store is the original ‘House of Brands’ premium retailer. We exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion leaders and live their lifestyle. We do this by curating the ultimate edit of global street, fashion and sports culture and brands designed to fire up and inspire individual style. Which means more styles for you to create your you. Mix, match or blend - the choice is yours. The style is yours. The style is you.
**About the role**:
The main purpose of this role is to coordinate and support the execution of the end-to-end processes for eCommerce photoshoots, product uploads, and marketing campaigns while ensuring brand consistency and operational efficiency. This includes managing sample coordination, supporting eCommerce and social media activities, contributing to campaign execution, and liaising with internal teams and external partners to deliver high-quality outcomes across all digital and physical touchpoints.
**Your key responsibilities will include**:
Photoshoot & Sample/Product Coordination
- Managing eCommerce Photoshoot process for every e-comm shoot
- Owning the process of product/sample coordinator for shoots, strong understanding of incoming products across delivery schedules and keeping track of received product
- Organising sample sourcing from stores and suppliers - liaising with brand partners, Buying, Inventory teams and stores to receive product samples for shooting and returning following the correct processes
- Receipting and transferring out stock via Studio POS, organising Toll pickup and delivery
- Owning and keeping the product/sample tracker updated + ATPs/Campaign sku lists
- Assist with styling for all ecomm & content campaign shoots with product and props, ensuring brand requirements are met based on purpose of shoot and trends.
- Managing e-comm + content/campaign shoots ensuring dates are communicated to the team, locked in Marketing Calendar + Marketing, digital, buying teams’ calendars
- Organising model packages and managing agency relationships for e-comm/campaign/content shoots
- Working closely with Content Lead to align on photoshoot schedule and priorities
- Support and take direction from Content lead on needs for e-comm shoot
- Shoot prep and pack down - steaming all product and assisting with styling, as well as repacking all items to be returned how they were received and delivered back to stores within SLAs.
- Assisting on shoot where required.
- Support with budgets for shoots including equipment, props, location, models, usage rights etc. Ensuring all spend is tracked in Marketing budget tracker

E-commerce
- Management of new product uploads, including copywriting, coordinating photography and inventory management
- Assist with Affiliate activities such as promo updates and transaction approvals
- Support with product enrichment management, with strong attention to detail and in a timely manner
- Online product merchandising and reviews of site to ensure all product content is current, accurate, relevant and aligned with digital merchandising and content strategy
- Assist with building and testing EDMs/CRM activity
- Maintain the management categorisation of all products on-site, regularly updating new arrivals, best sellers and sale products Manage merchandise presentation, ensuring accuracy in categorization, imagery, copy, pricing, and promotions on the website
- Update website homepage banners, features, landing pages, and blogs for marketing campaigns
- Support with building new categories and collections based on trending products and marketing campaigns, and optimise
- Building and testing EDMs as per marketing calendar schedule and CRM calendar
- Work with SEO teams to ensure products and content are optimised for search and adhere to SEO best practice

Social & PR Support
- Using knowledge of product, deliveries, and marketing campaigns to contribute to Social Calendar and planning.
- Shoot and create social content on iPhone for use across all channels where applicable - including stills and videos, including BTS on photoshoot days.
- Staying up to date with TikTok/IG and Social trends to contribute to Social Strategy and planning.
- Influencer outreach and managing seeding to influencers
- Managing PR/Influencer lists

Marketing campaigns + content
- Support on assigned campaigns with execution of campaigns across 360 channels
- Manage end to end execution of marketing campaigns
- Support with keeping Marketing Calendar updated
- Support with briefing in Marketing executions via project management tool, ensuring tight briefs are shared with stakeholders.
- Work with stores to ensure all signage and POP relevant to marketing campaigns and key trade sale events are delivered and launched in line with the Marketing Calendar.
- Managing all shopping centre relationships, ensuring Glue is included in relevant centre ca


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