Search Engine Optimisation Specialist
3 days ago
Opportunity to join a high profile company with one of the largest Australian loyalty programs
As part of their search engine marketing team you will play an important role developing, creating, executing & optimising paid search campaigns across Google & Microsoft.
With the support of a SEM Lead, the SEM Analyst will operate as part of a larger team, with interactions with key stakeholders across various aspects of the business, from marketing, finance, tech/IT & the Trading Desk. Strong communication skills are essential, as well as
the ability to take complex concepts & processes & explain them to a non-technical audience.
A background in paid search or digital marketing is essential, and a thorough understanding of how paid search works, relevant tools & platforms (ie bid management tools) is also key.
**Core Accountabilities**:
Ensure ongoing effectiveness of paid search by maintaining a solid understanding of how other digital marketing channels work, the metrics they use to report conversions/sales, the different tracking methodologies used, & how they differ/compare to paid search
Clearly communicate & articulate to stakeholders across the business how paid search works, the value it delivers to the business, & how the investment in paid search marketing helps to drive growth
Maintain & develop relationships with external organisations such as Google, Microsoft to ensure that their brand is at the forefront of paid search developments, ensuring our campaigns adhere to engine best practices etc
Monitor campaign performance, ensuring campaigns are optimised ongoing and providing recommendations for improvement
Utilisation of strong analytical skills to understand key SEM metrics such as cost per sale, ROI, conversion rates, impression shares etc
Strong understanding of the impact of changing various SEM metrics increasing/decreasing bids, adjusting budgets, changing keyword match types etc on the overall campaign performance metrics (revenue/sales/quotes etc
**About You**:
With several years search engine experience under your belt you may be ready to move from agency to focus on one brand. Or keen to join a large enterprise with excellent career scope
It's essential you bring a sound understanding of the digital advertising space, with experience in a relevant role e.g. search marketing/performance, background at agency trading desk
Proven experience in the understanding and use of technologies associated with targeted digital advertising, the display environment and ad networks, DSPs, online measurement, ad operations and delivery
Knowledge of search bid management tools
Strong analytical skills and demonstrated aptitude for campaign reporting and insights
Strong numerical skills & a high degree of competency in understanding & calculating metrics such as CPA, ROI, conversion rates etc
Ability to manage client campaigns and rapidly learn and adjust to new concepts, technologies and capabilities
Ability to genuinely add value to the thinking around both the execution of digital advertising and the broader digital marketing space
Bring a Passion for remaining up to date on digital and technology trends
Be a confident communicator with demonstrated ability to influence stakeholders and external suppliers at all levels
**I look forward to hearing from you**:
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