Digital Marketing Specialist

4 days ago

Melbourne, Australia WEILI TECH Ltd Co. Full time

**Key Activity and Initiatives**

**Digital Strategy**: Develop and execute digital marketing strategies that incorporate emerging technologies and trends in the digital landscape.

**New Technology Adoption**: Stay updated on the latest technologies, tools, and platforms in marketing and identify opportunities to implement them effectively.

**Content Creation**: Create and manage content that resonates with the target audience, including multimedia content, webinars, and interactive experiences in an engaging format.

**SEO and SEM**: Optimize the company's online presence through search engine optimisation (SEO) and search engine marketing (SEM) to increase visibility and drive organic and paid traffic.

**Data Analysis**: Utilize data analytics tools to monitor and analyse the performance of marketing campaigns, making data-driven decisions to improve results.

**Website Management**: Oversee the company's website, ensuring it is user-friendly, up-to-date, and optimised to grow intended audiences.

**Social Media**: Develop and execute strategies to build a strong online presence and engage with the audience on platforms like Facebook, Twitter, LinkedIn, and emerging platforms.

**Emerging Technologies**: Explore and implement emerging technologies such as AI, AR, VR, chatbots, and automation to enhance user experiences and marketing efficiency.

**Qualifications**:

- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in digital marketing with a focus on incorporating new technologies.
- In-depth knowledge of digital marketing channels, SEO, SEM, and social media.
- Familiarity with analytics and reporting tools.
- Strong creativity and innovative thinking.
- Excellent communication and collaboration skills.
- Ability to adapt to rapidly changing technology trends.
- Passion for staying up to date with the latest advancements in digital marketing.

**Benefits**:

- Competitive salary
- Professional development opportunities.
- A collaborative and forward-thinking professional environment.
- Opportunities for growth within the company.

**How to Apply**:
**Job Types**: Full-time, Permanent

**Salary**: $78,722.53 - $98,721.50 per year

**Benefits**:

- Health insurance
- Salary packaging

Schedule:

- 8 hour shift

Supplemental pay types:

- Penalty rates
- Performance bonus

**Experience**:

- SEO: 1 year (preferred)
- Digital marketing: 1 year (preferred)
- Adobe products: 1 year (preferred)

Work Authorisation:

- Australia (preferred)

Ability to Commute:

- Melbourne City Centre, VIC 3000 (required)

Ability to Relocate:

- Melbourne City Centre, VIC 3000: Relocate before starting work (required)

Work Location: In person

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