Digital Content Advisor

1 week ago

Melbourne, Australia Country Fire Authority Full time

Location: Melbourne | Eastern Metropolitan

Job type: Full time / Ongoing - full time

Organisation: Country Fire Authority

**Salary**: Salary not specified

Occupation: Communications, Marketing and Media

Reference: VG/1821782
- Located at CFA Headquarters, Burwood East
- Full time, Ongoing
- PTA 4 $89,586 pa (plus 11.5% superannuation)
The CFA are proud of the work we do, protecting lives and property, 24 hours a day, 7 days a week.

With over 51,000 volunteers CFA strives to be an organisation of choice for volunteers and employees. We, embrace individuals with diverse skills, experience and backgrounds, recognising the unique value they bring to CFA.

Want to read more about the Country Fire Authority (CFA) click here.

**About the Role**

Key responsibilities of the role will include the following:

- Optimise digital copy and landing pages for SEO, ensuring relevant metadata aligns with content.
- Conduct and assess ongoing keyword research and opportunities for expansion.
- Collaborate with internal/external stakeholders and support content owners to enhance SEO in content creation.
- Work with Communications, Stakeholder Relations, and ICT teams to identify and solve issues.
- Provide advice on platform upgrades, operability and user interface improvements.
- Strategically monitor and manage search indexing across CFA platforms.
- Analyse data to offer evidence-based recommendations for digital platform improvements.
- Develop and utilise Google Analytics and Google Tag Manager for actionable insights.
- Stay informed on market trends to drive search program growth and enhance platform performance.
- Support and contribute to strategic digital initiatives, including SEO content manipulation and editing to improve search ranking.

**About You**
- Knowledge of ranking factors and search engine algorithms
- Proven SEO experience
- Experience with Google Analytics
- Proven experience and skill in developing content for relevant intranet pages
- Capability to implement strategic objectives within the duties of the role
- Working knowledge of HMTL and CSS
- Problem-solving skills and ability to adapt to changing circumstances.
- Good written and verbal communication skills and interpersonal skills, with the ability to develop effective relationships
- Understanding of CFA or another similar volunteer-based organisation is desirable

**Why choose CFA**
- Meaningful Purpose: Your contribution truly makes a difference
- Work-Life Balance: Paid parental leave, generous leave provisions
- Growth Opportunities: Learning and development
- Flexibility: Hybrid work options with flexible work arrangements
- Discounts: Emergency Memberlink discounts on various services
- Wellbeing Focus: Healthy for Life programs, flu vaccinations
- Member Assistance Program: Access support across 8 service pathways

**Your Application**

**Pre-employment Checks**
- Successfully complete a National Police History Check, Working Rights Check and hold a valid Working with Children Check.

**CFA is committed to creating and maintaining a diverse, inclusive, and safe volunteer and work environment. Our aim is to have a volunteer and paid workforce that reflects the community it serves. First Nations people, women, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply.**

**Applications close: 11:59pm 8**th** October 2024

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