Brand Manager Job in Melbourne

6 days ago

Melbourne, Australia Bulla Dairy Foods Full time

**Responsibilities**:
Bulla Dairy Foods is one of Australia's oldest family-owned dairy companies, proudly making dairy products in country Australia for six generations. We are dedicated to making products with more care, craftsmanship and passion from only the freshest milk and cream.

We currently have an exciting opportunity for a Brand Manager to join our Marketing and Innovations team. Reporting into the Senior Brand Manager, you will support the development of the Cream, Cheese and Culinary portfolio.

You will take active lead on understanding all the details of the portfolio from price, volume, GMC% contribution and market share. You will actively look for insights and provide recommendations to profitably grow the portfolio ahead of the competitive set.

**Your responsibilities will include**:

- Actively participate in the Brand and Category planning process by preparing the portfolio plans as guided by the Senior Brand Manager
- Prepare analysis of key internal & external information sources (brand, category, financials, Customer, Shopper, Consumer, Market Data etc) to identify key issues and opportunities in all channels across branded and private label products
- Provide input into customer plans, range review presentations, pack & price strategy, consumer/customer promotion development and activation when required
- Track the marketing budget & highlight over & under budget to assist in forecasting management
- Assist in the development of branded NPD
- Evaluate key competitor brand strategies, anticipate actions and develop plans to ensure sustainable competitiveness
- Ensure completion of monthly departmental reporting for Bulla portfolio
- Coordination of Bulla SKU new line information & samples
- GS1 barcode verification submissions management for the portfolio
- Provide timely information to the Digital & Social team for the upkeep of the Bulla website
- Monitor the effectiveness of consumer, brand & PR communication programs to ensure that they meet revenue, market share, ROI and GMC/NMC targets.

**You will have**:

- Bachelor’s Degree in Marketing or Business
- Competent in Brand Planning, Developing Consumer Insights, Communication Development, Media Strategy, Packaging Development and Product Development
- Excellent communication skills (written & verbal)
- Skilled in the use of Marketing information sources (Nielsen / Aztec / Mintel etc)
- Skilled in the use of computer systems (Microsoft office, Outlook etc)

**What we can offer you**:

- A hybrid working model as standard, encompassing both flexible work from home arrangements and access to our Melbourne and regional sites
- A great cultural environment in a proud, Australian family-owned business
- A variety of benefits including a Short-Term Incentive Program, corporate clothing allowance, delicious take-home product and free on-site parking at all our sites

Benefits

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