General Manager

Employment Type

Permanent

Closing Date

28 Aug 2024 11:59pm

Job Title

General Manager - Retail Marketing & Merchandising

Job Summary

Job Description

Who we are

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice.

Make a Difference

As part of our Retail business, our customers rely on us to provide the right solution for their needs or help remedy their issues in a seamless experience. You'll be empowered to be creative, challenge the status quo and add real value. Combined with the support of a great team, you'll be part of our success story here at Telstra.

What We Offer

Here’s what you can expect from us- Flexible working. We value flexible working arrangements and strive to provide them whenever possible. However, we recognize that certain roles and employment contracts may not allow for such arrangements. This role is able to be worked flexibly across Australia.- There when life happens. From Gender Affirmation Leave to Telstra’s Additional Leave Day, we give you time to spend away from work when you need it most.- Pay for performance. We recognise outstanding contributions through our generous incentive programs.- Parental Leave. A gender-equal policy for all parents so you can choose how and when you take your leave (16 weeks full pay or 32 weeks half pay). Receive superannuation contributions on paid and unpaid parental leave.- Unlimited learning. Level up your credentials with access to 17,000 learning programs. Learn ‘on the job’ and achieve university credits towards degrees and Masters programs.- Global presence. With a global presence across 22 countries, there are many opportunities to work where we do business.- Extra perks. Receive 30% off Telstra products and services, plus unlock exclusive discounts from over 240 brands and partners.

What You’ll Do

In this role you would coordinate and manage digital assets for effective use in marketing initiatives, ensuring all efforts are in line with brand standards. Engaging with retail leaders to gather input and feedback is crucial to tailor initiatives to store needs and customer preferences. Additionally, the role requires conducting market analysis and research to inform strategies, measuring and reporting on marketing performance, and leveraging data to drive continuous improvement. The ultimate goal is to implement strategic merchandising that encourages customers to explore the store, thereby increasing the likelihood of purchases, and to design local marketing activities that attract and retain local customers.

In the role, your key responsibilities will be:
- Actively participating in Agile ceremonies, modelling and coaching your team on Agile practices and mindsets when working within Telstra's Agile operating model- Ensuring we maintain our compelling brand identity in the market, deliver a cohesive narrative and maximise our economies of scale in the delivery of our marketing campaigns and ensure adherence to brand policy, guidelines and established business processes- Leading the research of market trends in customer and competitor behaviour and analyse insights and learnings to guide the development of innovative marketing approaches that target revenue growth and are relevant to specific states/regions.- Improving and optimising individual and team capability by setting performance goals and development plans to guide the work of the team, enabling them to execute ongoing continuous improvement and providing regular performance feedback, coaching and mentoring to inspire the team to achieve their performance objectives.- Developing and implementing marketing and merchandising strategies to enhance in-store experiences and drive sales, ensuring alignment with overall business goals- Designing and executing visually appealing merchandising displays that attract customers and adhere to brand guidelines, creating a cohesive and engaging shopping environment- Managing local marketing plans and budgets, tailoring initiatives to meet the specific needs and preferences of the local customer base to maximise impact- Overseeing the integration of digital marketing assets across all channels, ensuring a seamless and cohesive customer experience both online and offline- Engaging with retail leaders and store managers to gather insights and feedback, fostering a collaborative environment that supports continuous improvement and innovation- Conducting market analysis to identify trends, opportunities, and competitive insights, using this information to inform and refine marketing strategies- Measuring and analysing the effectiveness of marketing efforts, using dat