Social Media Manager

We are looking for a creative and culturally connected Social Media Manager to join our team, creating content for one of Australia’s biggest retail brands.
You’ll be responsible for the end-to-end production of social content - with a focus on TikTok and Instagram - playing a pivotal role in the social presence and performance of a well-known brand.
This is a video-focused role so expert editing and an encyclopaedic knowledge of social audios, trends and effects is essential.

**The Medium Rare Team**

Our team is dynamic and high-performing and we encourage key behaviours in our people to help maintain and improve our company culture.

An agency built to tell stories. We know what stories people want to hear, how they want to hear them and how to keep everyone coming back for more.

We help our clients become publishers, creating content that meets audience needs. We provide a full-service operation - from concept to delivery, in every format, for every channel, and we commercialise our clients’ owned platforms.

We connect brands to customers, helping them control the purchase funnel from inspiration right through to sales.

**Role Responsibilities**:

- Tracking the latest ‘viral’ trends
- Coming up with audience-first, brand-safe and channel-appropriate social content ideas (both always-on and reactive)
- Stress-testing your ideas and offering insights as to why they’ll perform, engage the audience and are suited to the brand
- Pitching your concepts to internal and external stakeholders
- Turning those ideas into TikToks and Reels
- Finding the best audio and hashtags to aid discoverability
- Coming up with creative captions that feel original and on-point
- Working with our creative production and design teams on larger-scale projects
- Actioning feedback with a solutions-focused and performance-driven mindset
- Identifying creators and influencers that the brand could and should work with
- Social calendar management, scheduling and publishing content
- Inbound community management
- Attending and running client WIPs and day-to-day client comms
- Pulling analytics and insights into weekly or monthly reports
- Working with the print and digital teams to ensure alignment across all channels

**Skills and Experience**:

- You will have 4-5 years’ on-the-job experience as a social media manager or similar (experience working with a large brand is preferable, but not mandatory)
- You thrive in a fluid, fast-paced and future-focused environment
- It goes without saying, you live and breathe social. You’ll have an intimate knowledge of the platforms - and likely scary-high screen time - and their nuances, knowing how to get the best performance out of each channel, and what type of content works best on Reels versus TikTok versus Shorts
- You’ll be collaborative by nature, but also a self-starter who wants to learn and isn’t afraid to throw themselves into things
- You’ll have an innate understanding of the sweet spot between content the audience wants to consume, and what the client’s objectives are
- Past employers will say you have a ‘can do’ attitude that isn’t easily thrown by a curveball and are a natural problem-solver
- You can think both creatively and analytically, and have a clear understanding of social media KPIs and measuring success on social
- Experience utilising social management tools such as Sked, Sprinklr, Hootsuite, Later and Sprout Social is preferred, but not mandatory
- You can stick to deadlines and work within a budget and client parameters
- You have an ability to think big, without forgetting the tiny details

**Working at Medium Rare**:
Medium Rare offers a flexible working environment. You’ll work remotely and from one of our offices in Pyrmont, NSW or Southbank, VIC and enjoy benefits like birthday leave, volunteer leave and a weekly “Me Time Hour”. We celebrate courageous creativity and we deliver it. We know our worth and take pride in our people, our work and our clients:
**WE GROW**
- Our ambition is to be the best and we strive for global success. That starts with our people.
- We value potential and we invest in personal development.

**WE TRUST**
- Trust and respect are at the core of everything we do.
- We are empowered to make decisions and we are open and accountable.
- We always have each other’s backs.

**WE CONNECT**
- We prioritise collaboration, asking questions, sharing knowledge and learning from each other.
- We play to our strengths and give support where it’s needed.
- We celebrate diversity and inclusivity of thought.

**WE INNOVATE**
- We love a challenge to push the boundaries of creativity.
- We bring our craft and energy to everything we do - to our clients, to each other, to the future.
- We are ready for anything.
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a