Marketing Specialist

2 weeks ago

Docklands, Australia AGL Energy Full time

Join the change. Together, we’ll make history.

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.
Everyone at AGL is an important part of building a better energy future and we want you to join in.

About the role:
The Marketing Specialist will drive and support the development and execution of strategic campaigns, content creation, market research, events, sponsorships, and digital marketing. In this varied role within a small team, the Marketing Specialist will help manage overall marketing strategy to align with business goals.

What you can expect in the role:

- Strategic Campaign Development: Lead the planning and execution of multi-channel marketing campaigns to amplify brand awareness and drive customer acquisition for both B2B and B2C markets.
- Communications & Brand: Identify target markets, uphold brand integrity, and ensure alignment with brand guidelines across all marketing channels.
- Customer Journeys: Develop and optimize customer journeys using data insights to enhance customer experience, engagement, and sales conversion.
- Content Creation and Management: Create and manage engaging content across digital, social media, and print platforms; collaborate with third-party agencies and designers.
- Sales & Sponsorships: Build strategic brand partnerships, collaborate with sales teams, and oversee marketing collateral production and distribution.
- Market Research and B2B Loyalty: Conduct market research and competitor analysis to inform strategies, and assist in shaping B2B loyalty strategies while managing key supplier relationships.

What we would like to see you bring:

- Demonstrated experience in B2B and B2C marketing roles.
- Proficient in using marketing automation software like Salesforce Marketing Cloud and analytics tools.
- Experience working with senior leadership and external partners/agencies.
- Ability to quickly plan and implement initiatives in response to market opportunities.
- Strong creative skills for generating innovative marketing campaigns and content.
- Expertise in data analysis, market research, and trend identification to inform strategies.
- Strong communication, stakeholder, and vendor management skills, with experience in managing multiple projects simultaneously.

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit:
AGL is a Circle Back Initiative employer - we commit to respond to every applicant.
- Our pre-employment screening process includes a Nationally Coordinated Criminal History Check and a medical assessment if necessary._
- AGL Privacy Policy_
- ._

Location:
Docklands VIC 3008

Job Family Group:
Marketing

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