
Digital Product Data Analyst
1 day ago
**Thinking about making a change in your career? Think Youi**
**About the role...**
Be part of the support team that drives the Digital Strategy through data analysis and insights that include the online quote flow, campaigns across digital platforms to existing customers and contributes to building out authoritative content and data stories.
**You will...**
- Collecting and analysing customer, marketing and web behavioural data
- Testing campaigns, analysing metrics, and identifying opportunities to increase campaign performance
- Developing and presenting learnings from your analyses that include actionable insights and recommendations
- Developing digital campaign and web measurement strategies
- Creating dashboards, data/visualisations and campaign and website performance reports
- Monitoring and analysing digital marketing trends
- Working closely with the product team to build datasets aligning to product outcomes
- Build target audiences and personas to aid in understanding the customer
- Understand the work in the relevant software platforms to ensure the delivery of work on time and of the highest quality
**About you...**
- Business, Engineering or Data Science Degre
- Experience with Customer Data Platforms and customer engagement systems, Braze is highly preferred
- Experience with Google Analytics, Data Studio and SEO analytics tools such as SEMrush, preferred
- Strong technical capabilities and/or willingness to learn new systems
- Authentic, driven, data curious, empathetic and customer experience focused
**Culture and benefits...**
- Award winning employee benefits program
- Relaxed, casual dress work environment
- Culture of fun and high performance
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