Marketing Specialist

**Posted Date**:16 May 2025

**Location**:Guildford PDC, WA, AU
- Reporting to the Marketing Supervisor, the **Marketing Specialist** will be based in our South Guildford office on a full-time, fixed-term contract (6-12 months).
- The role is responsible for developing, implementing, and managing marketing solutions that positively impact revenue, including driving adoption of our eCommerce platform, Parts.Cat.Com, and other aftermarket services.

**Roster**: Monday - Friday, 8.5 hours per day (including meal break)

**Type**:6-12 month fixed-term contract

**Location**: South Guildford

**What you’ll do**:

- Drive revenue growth through strategic marketing solutions
- Increase eCommerce adoption, including Parts.Cat.Com
- Develop & execute multi-channel campaigns and lead generation strategies
- Coordinate and execute events that engage with customers and build brand awareness
- Align marketing efforts with business goals using market analysis
- Optimise marketing programs with agencies to ensure strong ROMI
- Collaborate with internal teams to develop compelling customer-focused content
- Nurture customer relationships through the full lifecycle—from prospect to loyal customer

**Skills and Experience**:

- Qualification in Marketing or Communications
- Proficient in Adobe Creative Suite (InDesign and Photoshop) with strong creative skills
- Excellent interpersonal, verbal, and written communication skills with keen attention to detail
- Intermediate proficiency in computer literacy, including the full MS Office Suite (PowerPoint and Teams)
- Ability to work effectively both independently and as part of a team
- Strong organisational and planning abilities, capable of managing workload and prioritising tasks efficiently

**Our Benefits inclusive of but not limited to**:

- **Financial Benefits** - Paid Parental Leave & Secondary Carers Leave, Salary Sacrificing, Novated Leasing, Income Protection Insurance & More than 600 retail discounts such as Coles, Petbarn, Virgin, HOYTS & Crown.
- **Health & Wellness** - Discounts with BUPA, Fitness Passport to access multiple gyms across Australia & EAP access to support you and your immediate family.
- **Culture & Career** - Personal and Team Recognition (Made for More Awards), Internal Career Progression, Training & Upskilling through our award-winning WesTrac Institute.
- **Additional Perks** - Emergency Services Leave, Defence Force Reserves Leave & Employee Share Purchase Plan opportunity

**Our Company & Commitment**
- With over 4,500 employees, WesTrac is one of the world's largest authorised Cat® equipment dealers, offering a wide range of mining and construction equipment and management solutions.

**Reference Number: 3826